Verisk Marketing Solutions (InfutorData)
Consumer identity and intelligence platform (built from the Infutor acquisition) providing identity resolution, verification, and lifecycle signals.
Infutor's TrueSource graph; strong in insurance/financial-services marketing.
Ownership
- Formerly Verisk Marketing Solutions · renamed Apr 2026 · source · In the Martech Market Report
ActiveProspect announced that it was rebranding its newly acquired Verisk Marketing Solutions business as InfutorData, run as a separate data and identity business.
- Sold to ActiveProspect · closed Dec 2025 · source · In the Martech Market Report
Verisk Analytics sold its Verisk Marketing Solutions business, built from Jornaya and Infutor, to ActiveProspect, a consent-based marketing SaaS company backed by Five Elms Capital. Verisk's 10-K dates the sale to 31 December 2025 and the public announcement came on 8 January 2026.
Closest Verisk Marketing Solutions (InfutorData) alternatives
Ranked by reviewed relationship first, then by the capabilities they share with Verisk Marketing Solutions (InfutorData).
AI-powered identity resolution platform that unifies customer data from disparate sources into persistent, accurate…
Publicis-owned marketing platform whose CORE ID provides deterministic, person-level identity resolution and activation.
Data collaboration and identity company whose Panorama ID provides a privacy-conscious cookieless identifier and…
Capabilities
Core Capabilities
Also Supports
Pricing
Model
custom
Checked and not offered
6 capabilities that other identity resolution tools are built around, which Verisk Marketing Solutions (InfutorData) does not appear to cover. Each was checked against Verisk Marketing Solutions (InfutorData)'s own documentation in three separate AI passes, and only a majority verdict is recorded — the count is on each row.
A gap is not a fault — a product that does one job well is a reasonable thing to buy. It is only expensive when you find out after signing.
Searched for multi-touch attribution and media mix modeling.
Checked: https://infutor.com/first-party-data-enrichment/· 2 of 3 passes agreed it is absent
Searched for agent builder and agent orchestration documentation.
Checked: https://infutor.com/tag/data-governance/· 2 of 3 passes agreed it is absent
Searched for MCP, agent SDK, and function-calling API documentation.
Checked: https://infutor.com/tag/data-governance/· 2 of 3 passes agreed it is absent
Searched for autonomous or agentic AI products.
Checked: https://infutor.com/tag/data-governance/· 2 of 3 passes agreed it is absent
Searched for in-product AI assistant and copilot documentation.
Checked: https://infutor.com/tag/data-governance/· 2 of 3 passes agreed it is absent
Searched for multi-step cross-channel customer journey orchestration.
Checked: https://infutor.com/first-party-data-enrichment/· 2 of 3 passes agreed it is absent
Read from public documentation, and documentation lags shipping. If you work at Verisk Marketing Solutions (InfutorData) and this is out of date, and we will record the correction against your name.
Runs alongside, not instead of
One tool that overlap Verisk Marketing Solutions (InfutorData) on paper and were judged to do a different job in practice. Worth knowing before a consolidation exercise deletes one of them. These judgements were drafted by an AI model, and most were accepted on its confidence rather than checked one by one; the reason is recorded against each pair.
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