Act-On 
Pega Act-On vs Pega
A side-by-side Customer Engagement Platform comparison of Act-On and Pega — capability coverage, pricing, and stack fit, with every recorded cell citing the vendors' own documentation. No referral fees; the data is ours.
Catalog verdict
Overlapping — These overlap, and plenty of teams deliberately run both.
Act-On focuses on campaign and lead nurture while Pega focuses on enterprise decisioning and next-best-action, with overlap in journey execution.
Drafted by an AI model and accepted into the catalog; overlap verdicts are not all checked by hand.
Switching is a project, not a swap. A judgement, not computed from the capability data.
Capability comparison
19on one record only
39on both
| Capability | Act-On | Pega | ||||||||||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| On one record only 19 | ||||||||||||||||||||||||||
| AI Decisioning / Next-Best-Action | — | Core AI Decisioning / Next-Best-ActionCore Customer Decision Hub provides AI-powered real-time decisioning and next-best actions. pega.com/products/decision-hub ↗ 18 Sept 2026 · Verified by hand | ||||||||||||||||||||||||
| Decisioning Engine (Next Best Action) | — | Core Decisioning Engine (Next Best Action)Core Decision management is a core Pega Platform capability for automated decision-making. academy.pega.com/topic/decision-management-overvi… ↗ 18 Sept 2026 · Verified by hand | ||||||||||||||||||||||||
| Form Capture & Progressive Profiling | Core Form Capture & Progressive ProfilingCore Website and Landing Page Optimization is a named product with forms for lead capture. act-on.com/product/website-and-landing-page… ↗ 11 Oct 2026 · Verified by hand | — | ||||||||||||||||||||||||
| Agent Builder / Orchestration | — | Supported Agent Builder / OrchestrationSupported Pega agentic orchestration coordinates AI agents, people, systems, and workflows. pega.com/products/platform/agentic-orches… ↗ 18 Sept 2026 · Verified by hand | ||||||||||||||||||||||||
| Agentic AI / Autonomous Agents | — | Supported Agentic AI / Autonomous AgentsSupported Pega GenAI Agents plan tasks, invoke tools, and take autonomous actions. academy.pega.com/topic/agentic-ai-design-approach… ↗ 18 Sept 2026 · Verified by hand | ||||||||||||||||||||||||
| AI Governance & Guardrails | — | Supported AI Governance & GuardrailsSupported Pega GenAI provides PII masking, content filtering, auditability, and guardrails. support.pega.com/pega-genai-faq ↗ 18 Sept 2026 · Verified by hand | ||||||||||||||||||||||||
| Customer Lifetime Value (CLV) | — | Supported Customer Lifetime Value (CLV)Supported Customer Decision Hub includes a Calculate Customer Lifetime Value objective. docs-be.pega.com/bundle/Pega-Customer-Decision-Hu… ↗ 18 Sept 2026 · Verified by hand | ||||||||||||||||||||||||
| Data Access Control | — | Supported Data Access ControlSupported Pega Platform provides role-based, attribute-based, and client-based access controls with data masking docs-be.pega.com/bundle/Security-86/raw/resource/… ↗ 18 Sept 2026 · Verified by hand | ||||||||||||||||||||||||
| Event Routing | Supported Event RoutingSupported Act-On supports webhooks and event-triggered integrations with external applications. act-on.com/product/martech-stack-integratio… ↗ 11 Oct 2026 · Verified by hand | — | ||||||||||||||||||||||||
| First-party Data Onboarding | Supported First-party Data OnboardingSupported Act-On supports ingesting CSV or JSON data files into datasets. developer.act-on.com/reference/ingestfile ↗ 11 Oct 2026 · Verified by hand | — | ||||||||||||||||||||||||
| Funnel / Conversion Analysis | Supported Funnel / Conversion AnalysisSupported Act-On Analytics reports on funnel performance and conversion velocity. act-on.com/product/analytics-reporting ↗ 11 Oct 2026 · Verified by hand | — | ||||||||||||||||||||||||
| Marketing Attribution (MTA/MMM) | Supported Marketing Attribution (MTA/MMM)Supported Act-On Analytics reports attribution and revenue impact for campaigns. act-on.com/product/analytics-reporting ↗ 11 Oct 2026 · Verified by hand | — | ||||||||||||||||||||||||
| Mobile SDK | — | Supported Mobile SDKSupported Pega provides a mobile SDK feature map for application development. docs.pega.com/bundle/sdk-feature-map-25/resour… ↗ 18 Sept 2026 · Verified by hand | ||||||||||||||||||||||||
| Product Recommendations | — | Supported Product RecommendationsSupported Next-Best-Action Advisor creates personalized and general product recommendations docs-be.pega.com/bundle/Pega-Next-Best-Action-Adv… ↗ 18 Sept 2026 · Verified by hand | ||||||||||||||||||||||||
| Push Notifications | — | Supported Push NotificationsSupported Customer Decision Hub sends push notification messages to registered apps. docs-be.pega.com/bundle/Pega-Customer-Decision-Hu… ↗ 18 Sept 2026 · Verified by hand | ||||||||||||||||||||||||
| Real-time Audience Qualification | — | Supported Real-time Audience QualificationSupported Event Strategies evaluate patterns and conditions across real-time data streams. academy.pega.com/module/processing-real-time-even… ↗ 18 Sept 2026 · Verified by hand | ||||||||||||||||||||||||
| Server-side Tracking | — | Supported Server-side TrackingSupported External services and Event Stream trigger server-side real-time events docs-be.pega.com/bundle/Pega-Customer-Decision-Hu… ↗ 18 Sept 2026 · Verified by hand | ||||||||||||||||||||||||
| Web SDK | Supported Web SDKSupported Act-On provides website visitor tracking through browser tracking code. act-on.com/product/marketing-automation ↗ 11 Oct 2026 · Verified by hand | — | ||||||||||||||||||||||||
| Webhook Relay | Supported Webhook RelaySupported Act-On provides webhooks for connecting external systems and marketing services. act-on.com/product/martech-stack-integratio… ↗ 11 Oct 2026 · Verified by hand | — | ||||||||||||||||||||||||
| On both records 39 | ||||||||||||||||||||||||||
Data collection 1 · supported on all
| ||||||||||||||||||||||||||
Data integration 1 · graded apart
| ||||||||||||||||||||||||||
Identity 3 · supported on all
| ||||||||||||||||||||||||||
Audience 3 · graded apart
| ||||||||||||||||||||||||||
Activation 8 · graded apart
| ||||||||||||||||||||||||||
Personalization 3 · supported on all
| ||||||||||||||||||||||||||
Analytics 2 · graded apart
| ||||||||||||||||||||||||||
Orchestration 5 · all core on 2
| ||||||||||||||||||||||||||
Governance 3 · supported on all
| ||||||||||||||||||||||||||
AI & agents 6 · graded apart
| ||||||||||||||||||||||||||
Customer data platform 3 · supported on all
| ||||||||||||||||||||||||||
CRM 1 · supported on all
| ||||||||||||||||||||||||||
Not offered means the evidence sweep read the vendor's documentation and did not find it — hover to see the page it checked. — means no verdict either way. Hover a recorded cell to read its evidence and source; a cell with no source says so, and each cell says whether an AI pass or a person set the grade.
Sources · 100 pages on the vendors' own sites
Act-On · 48
A/B & Multivariate Testing — act-on.com/product/email-marketingAd Targeting / Retargeting — act-on.com/product/martech-stack-integratio…Agent Interface (MCP / Tool API) — developer.act-on.com/reference/api-overviewAI Assistant / Copilot — act-on.com/product/analytics-reportingAI Send-time / Channel Optimization — act-on.com/product/artificial-intelligenceAudience Activation / Sync — act-on.com/product/martech-stack-integratio…Audience Segmentation — act-on.com/product/marketing-automationBusiness Intelligence / Reporting — act-on.com/product/analytics-reportingCampaign Management — act-on.com/product/marketing-automationConsent Management (CMP) — developer.act-on.com/reference/get-subscription-opt-o…Consent-aware Profile Management — act-on.com/privacy-policyContact / Account Management — developer.act-on.com/reference/get-contacts-from-the-…Conversational (Chat / WhatsApp / RCS) — act-on.com/product/act-on-insiteConversational AI / Virtual Agents — act-on.com/product/act-on-insiteCross-channel Coordination — act-on.com/product/marketing-automationCustomer Data Platform — act-on.com/learn/news-press/act-on-data-lakeData Enrichment — act-on.com/learn/news-press/act-on-data-lakeData Quality / Validation — developer.act-on.com/reference/ingestfileData Unification / Profile Stitching — act-on.com/product/martech-stack-integratio…Dynamic Content Assembly — act-on.com/product/email-marketingEmail Deliverability — act-on.com/product/email-marketingEmail Delivery — act-on.com/product/email-marketingEvent Routing — act-on.com/product/martech-stack-integratio…Event Stream Ingestion — developer.act-on.com/reference/upload-custom-eventsFirst-party Data Onboarding — developer.act-on.com/reference/ingestfileForm Capture & Progressive Profiling — act-on.com/product/website-and-landing-page…Funnel / Conversion Analysis — act-on.com/product/analytics-reportingGenerative AI (Content) — act-on.com/product/artificial-intelligenceIdentity Resolution / ID Graph — developer.act-on.com/reference/get-contact-in-the-act…Journey Orchestration — act-on.com/product/marketing-automationLifecycle Management — act-on.comMarketing Attribution (MTA/MMM) — act-on.com/product/analytics-reportingMarketing Email — act-on.com/product/email-marketingMulti-channel Messaging — act-on.com/product/multichannel-marketingPaid Social Activation — act-on.com/product/martech-stack-integratio…Predictive Scoring / Propensity — act-on.com/learn/news-press/act-on-launches…Privacy Compliance (GDPR/CCPA) — act-on.com/privacy-policyReal-time Analytics — act-on.com/product/analytics-reportingReal-time Profile API — developer.act-on.com/reference/get-contact-in-the-act…SMS / MMS — act-on.com/PricingSuppression List Management — developer.act-on.com/reference/send-a-messageTransactional Email — developer.act-on.com/reference/send-a-messageTrigger-based Automation — act-on.com/product/marketing-automationVisitor Identification — act-on.com/product/marketing-automationWeb Personalization — act-on.com/product/website-and-landing-page…Web SDK — act-on.com/product/marketing-automationWebhook Relay — act-on.com/product/martech-stack-integratio…Workflow Automation — act-on.com Pega · 52
A/B & Multivariate Testing — docs-be.pega.com/bundle/Pega-Customer-Decision-Hu…Ad Targeting / Retargeting — docs-be.pega.com/bundle/Pega-Customer-Decision-Hu…Agent Builder / Orchestration — pega.com/products/platform/agentic-orches…Agent Interface (MCP / Tool API) — community.pega.com/video-library/introducing-mcp-se…Agentic AI / Autonomous Agents — academy.pega.com/topic/agentic-ai-design-approach…AI Assistant / Copilot — docs-be.pega.com/bundle/Pega_Customer_Service_Rel…AI Decisioning / Next-Best-Action — pega.com/products/decision-hubAI Governance & Guardrails — support.pega.com/pega-genai-faqAI Send-time / Channel Optimization — docs-be.pega.com/bundle/pega-customer-decision-hu…Audience Activation / Sync — docs.pega.com/bundle/customer-decision-hub/pag…Audience Segmentation — docs-be.pega.com/bundle/Pega-Customer-Decision-Hu…Business Intelligence / Reporting — docs-be.pega.com/bundle/Pega-Customer-Decision-Hu…Campaign Management — docs-be.pega.com/bundle/Pega-Customer-Decision-Hu…Computed Traits / Aggregations — docs-be.pega.com/bundle/Pega-Customer-Decision-Hu…Consent Management (CMP) — academy.pega.com/topic/client-based-access-contro…Consent-aware Profile Management — docs-be.pega.com/bundle/security-84/raw/resource/…Contact / Account Management — docs-be.pega.com/bundle/Pega_Customer_Service_Imp…Conversational (Chat / WhatsApp / RCS) — docs-be.pega.com/bundle/Conversational_channels-8…Conversational AI / Virtual Agents — docs-be.pega.com/bundle/Conversational_channels-8…Cross-channel Coordination — pega.com/products/decision-hubCustomer Lifetime Value (CLV) — docs-be.pega.com/bundle/Pega-Customer-Decision-Hu…Data Access Control — docs-be.pega.com/bundle/Security-86/raw/resource/…Data Enrichment — docs-be.pega.com/bundle/PFFS-84-enrichment-using-…Data Quality / Validation — docs-be.pega.com/bundle/Security-86/raw/resource/…Data Unification / Profile Stitching — docs-be.pega.com/bundle/pega-marketing-implementa…Decisioning Engine (Next Best Action) — academy.pega.com/topic/decision-management-overvi…Dynamic Content Assembly — docs-be.pega.com/bundle/Pega-Customer-Decision-Hu…Email Delivery — docs-be.pega.com/bundle/Pega-Customer-Decision-Hu…Event Stream Ingestion — docs-be.pega.com/bundle/Decision_management-86/ra…Generative AI (Content) — academy.pega.com/topic/genai-connect-rules/v1Identity Resolution / ID Graph — docs-be.pega.com/bundle/Pega-Customer-Decision-Hu…Journey Orchestration — pega.com/products/decision-hub/customer-j…Lifecycle Management — docs-be.pega.com/bundle/pega-customer-decision-hu…Marketing Email — docs-be.pega.com/bundle/Pega-Customer-Decision-Hu…Mobile SDK — docs.pega.com/bundle/sdk-feature-map-25/resour…Multi-channel Messaging — academy.pega.com/topic/digital-messaging-overview…Paid Social Activation — docs-be.pega.com/bundle/Pega-Customer-Decision-Hu…Predictive Scoring / Propensity — docs-be.pega.com/bundle/decision-management-84/ra…Privacy Compliance (GDPR/CCPA) — docs-be.pega.com/bundle/security-84/raw/resource/…Product Recommendations — docs-be.pega.com/bundle/Pega-Next-Best-Action-Adv…Push Notifications — docs-be.pega.com/bundle/Pega-Customer-Decision-Hu…Real-time Analytics — docs-be.pega.com/bundle/Pega-Customer-Decision-Hu…Real-time Audience Qualification — academy.pega.com/module/processing-real-time-even…Real-time Profile API — academy.pega.com/topic/customer-profile-designer-…Server-side Tracking — docs-be.pega.com/bundle/Pega-Customer-Decision-Hu…SMS / MMS — docs-be.pega.com/bundle/pega-customer-decision-hu…Suppression List Management — docs-be.pega.com/bundle/pega-customer-decision-hu…Transactional Email — docs-be.pega.com/bundle/Pega-Customer-Decision-Hu…Trigger-based Automation — docs-be.pega.com/bundle/Pega-Customer-Decision-Hu…Visitor Identification — docs-be.pega.com/bundle/Pega-Customer-Decision-Hu…Web Personalization — docs-be.pega.com/bundle/Pega-Customer-Decision-Hu…Workflow Automation — pega.com/products What Act-On adds
On Act-On's record, not on Pega's
Nothing on Act-On's record that Pega's does not also cover. If you run both, it is for reasons outside the capability list.
- Pricing
- From $900 per month
What Pega adds
On Pega's record, not on Act-On's
- AI Decisioning / Next-Best-Action
- Decisioning Engine (Next Best Action)
- Pricing
- Custom
Act-On vs Pega — FAQ
What is the difference between Act-On and Pega?
Both are Customer Engagement Platform tools. Act-On covers the Customer Engagement Platform core, while Pega's includes AI Decisioning / Next-Best-Action and Decisioning Engine (Next Best Action). The matrix above shows every recorded cell citing the vendors' own documentation.
Do I need both Act-On and Pega?
Often not — act-On focuses on campaign and lead nurture while Pega focuses on enterprise decisioning and next-best-action, with overlap in journey execution. The parts that do not overlap: AI Decisioning / Next-Best-Action, Decisioning Engine (Next Best Action). The matrix above shows where the records actually differ.
How do Act-On and Pega compare on price?
Act-On: From $900 per month. Pega: Custom. Check each vendor's page for current rates.
Free stack audit
Before you choose Act-On or Pega, check what your stack already covers
Teams usually find the overlap is not where they expected. Name the tools you run and the Instant Stack Audit maps which ones duplicate capability — inside Customer Engagement Platform and across the rest of the stack.
Takes about two minutes. Your overlaps and a savings estimate are free — no sign-up. An email address unlocks the costed roadmap.
Act-On or Pega? Decide in your stack's context.
Drop both onto a canvas, see how each integrates with what you already run, and score them against your real requirements — not a generic feature list.
No credit card required. Free plan available.