Adobe Real-Time CDP 
Ours Privacy Adobe Real-Time CDP vs Ours Privacy
A side-by-side Customer Data Platform comparison of Adobe Real-Time CDP and Ours Privacy — capability coverage, pricing, and stack fit, with every recorded cell citing the vendors' own documentation. No referral fees; the data is ours.
Catalog verdict
Overlapping — These overlap, and plenty of teams deliberately run both.
Ours Privacy and Adobe Real-Time CDP both unify profiles and sync audiences to ad platforms, but Ours focuses on HIPAA-safe server-side tracking for healthcare marketers, while Adobe is a broad enterprise profile and activation platform.
Drafted by an AI model and accepted into the catalog; overlap verdicts are not all checked by hand.
Switching is a project, not a swap. A judgement, not computed from the capability data.
Capability comparison
20on one record only
16on both
| Capability | Adobe Real-Time CDP | Ours Privacy | ||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| On one record only 20 | ||||||||||||||
| Consent Management (CMP) | Not offered Consent Management (CMP)Not offered Experience Platform processes consent collected by an external CMP rather than providing the CMP. experienceleague.adobe.com/en/docs/experience-platform/land… ↗ Checked · 8 of 9 passes | Core Consent Management (CMP)Core Cookie Consent Management Platform provides banners, preference controls, regional policies, and consent reporting. docs.oursprivacy.com/docs/cookie-consent ↗ 15 Sept 2026 · AI-evaluated | ||||||||||||
| Real-time Audience Qualification | Core Real-time Audience QualificationCore Edge segmentation evaluates eligible segment definitions instantaneously on the edge. experienceleague.adobe.com/en/docs/experience-platform/segm… ↗ 15 Sept 2026 · Verified by hand | Not offered Real-time Audience QualificationNot offered Audience exports are documented as daily syncs rather than in-session qualification. docs.oursprivacy.com/docs/audience-builder ↗ Checked · 2 of 3 passes | ||||||||||||
| Real-time Profile API | Core Real-time Profile APICore Real-Time Customer Profile provides real-time unified profile data. experienceleague.adobe.com/en/docs/experience-platform/prof… ↗ 15 Sept 2026 · Verified by hand | Not offered Real-time Profile APINot offered Platform API documentation covers configuration resources but no low-latency profile lookup API. docs.oursprivacy.com/docs/platform-api ↗ Checked · 3 of 3 passes | ||||||||||||
| Agent Builder / Orchestration | Supported Agent Builder / OrchestrationSupported Agent Orchestrator plans and coordinates work across Experience Platform agents. experienceleague.adobe.com/en/docs/cx-enterprise-ai/experie… ↗ 15 Sept 2026 · AI-evaluated | Not offered Agent Builder / OrchestrationNot offered MCP skills provide guided workflows but no agent builder or multi-agent orchestration product. docs.oursprivacy.com/docs/platform-mcp ↗ Checked · 3 of 3 passes | ||||||||||||
| Agentic AI / Autonomous Agents | Supported Agentic AI / Autonomous AgentsSupported Experience Platform Agents include Audience Agent and Product Support Agent for Real-Time CDP. experienceleague.adobe.com/en/docs/cx-enterprise-ai/experie… ↗ 15 Sept 2026 · AI-evaluated | Not offered Agentic AI / Autonomous AgentsNot offered MCP server documentation states that Ours provides the tool, not the AI agent. docs.oursprivacy.com/docs/platform-mcp ↗ Checked · 3 of 3 passes | ||||||||||||
| AI Assistant / Copilot | Supported AI Assistant / CopilotSupported AI Assistant provides conversational product knowledge and operational insights for Real-Time CDP. experienceleague.adobe.com/en/docs/experience-platform/ai-a… ↗ 15 Sept 2026 · AI-evaluated | Not offered AI Assistant / CopilotNot offered Documentation search for an in-product natural-language assistant or copilot. docs.oursprivacy.com ↗ Checked · 3 of 3 passes | ||||||||||||
| AI Governance & Guardrails | Supported AI Governance & GuardrailsSupported AI Assistant documents access-control enforcement, prompt isolation, and interaction logs. experienceleague.adobe.com/en/docs/experience-platform/ai-a… ↗ 15 Sept 2026 · AI-evaluated | Not offered AI Governance & GuardrailsNot offered Security controls document audit logging and access controls but not AI-specific governance or model risk management. docs.oursprivacy.com/docs/security-controls ↗ Checked · 3 of 3 passes | ||||||||||||
| Campaign Management | Supported Campaign ManagementSupported Adobe Journey Optimizer provides campaign orchestration while RTCDP supplies audiences and profiles. experienceleague.adobe.com/en/docs/blueprints-learn/archite… ↗ 15 Sept 2026 · AI-evaluated | Not offered Campaign ManagementNot offered Documentation search for campaign planning, scheduling, and execution. docs.oursprivacy.com ↗ Checked · 3 of 3 passes | ||||||||||||
| Composable / Warehouse-native CDP | Supported Composable / Warehouse-native CDPSupported Federated Audience Composition builds audiences from warehouse data without ingesting underlying data. experienceleague.adobe.com/en/docs/federated-audience-compo… ↗ 15 Sept 2026 · AI-evaluated | Not offered Composable / Warehouse-native CDPNot offered Documentation search for warehouse-native or lakehouse-native CDP operation. docs.oursprivacy.com ↗ Checked · 3 of 3 passes | ||||||||||||
| Computed Traits / Aggregations | Supported Computed Traits / AggregationsSupported Computed attributes aggregate event data into profile attributes. experienceleague.adobe.com/en/docs/experience-platform/prof… ↗ 15 Sept 2026 · AI-evaluated | Not offered Computed Traits / AggregationsNot offered Documentation search for persistent computed traits, aggregations, totals, and averages derived from events. docs.oursprivacy.com ↗ Checked · 3 of 3 passes | ||||||||||||
| Data Enrichment | Supported Data EnrichmentSupported RTCDP supports partner-sourced prospect profiles and partner IDs for profile enrichment. experienceleague.adobe.com/en/docs/experience-platform/rtcd… ↗ 15 Sept 2026 · AI-evaluated | Not offered Data EnrichmentNot offered Documentation search for third-party demographic, firmographic, and behavioral enrichment. docs.oursprivacy.com ↗ Checked · 3 of 3 passes | ||||||||||||
| Journey Orchestration | Supported Journey OrchestrationSupported Adobe Journey Optimizer orchestrates journeys using RTCDP audience evaluation and profile data. experienceleague.adobe.com/en/docs/blueprints-learn/archite… ↗ 15 Sept 2026 · AI-evaluated | Not offered Journey OrchestrationNot offered Documentation search for multi-step cross-channel customer journey execution. docs.oursprivacy.com ↗ Checked · 3 of 3 passes | ||||||||||||
| Lookalike / Predictive Audiences | Supported Lookalike / Predictive AudiencesSupported Look-alike audiences use machine-learning models to expand high-value audiences. experienceleague.adobe.com/en/docs/experience-platform/segm… ↗ 15 Sept 2026 · AI-evaluated | Not offered Lookalike / Predictive AudiencesNot offered Audience Builder documents lookalike seeds but not model-based audience expansion. docs.oursprivacy.com/docs/audience-builder ↗ Checked · 3 of 3 passes | ||||||||||||
| Marketing Email | Supported Marketing EmailSupported Journey Optimizer provides email and cross-channel message delivery for Platform audiences. developer.adobe.com/journey-optimizer-apis ↗ 15 Sept 2026 · AI-evaluated | Not offered Marketing EmailNot offered Documentation search for marketing email, newsletters, and promotional sends. docs.oursprivacy.com ↗ Checked · 3 of 3 passes | ||||||||||||
| Pipeline Orchestration | Supported Pipeline OrchestrationSupported Job Schedules monitors dependencies and timing across Real-Time CDP ingestion, segmentation, and activation jobs. experienceleague.adobe.com/en/docs/experience-platform/run-… ↗ 15 Sept 2026 · AI-evaluated | Not offered Pipeline OrchestrationNot offered Documentation search for DAG scheduling, dependency management, and monitored data pipelines. docs.oursprivacy.com ↗ Checked · 3 of 3 passes | ||||||||||||
| Predictive Scoring / Propensity | Supported Predictive Scoring / PropensitySupported Customer AI generates churn and conversion propensity scores for individual profiles. experienceleague.adobe.com/en/docs/experience-platform/inte… ↗ 15 Sept 2026 · AI-evaluated | Not offered Predictive Scoring / PropensityNot offered Documentation search for propensity, churn, likelihood-to-convert, and LTV scoring. docs.oursprivacy.com ↗ Checked · 3 of 3 passes | ||||||||||||
| Push Notifications | Supported Push NotificationsSupported Adobe Journey Optimizer supports push notification implementation. developer.adobe.com/client-sdks/edge/adobe-journey-o… ↗ 15 Sept 2026 · AI-evaluated | Not offered Push NotificationsNot offered Documentation search for mobile push and web push notifications. docs.oursprivacy.com ↗ Checked · 3 of 3 passes | ||||||||||||
| SMS / MMS | Supported SMS / MMSSupported Journey Optimizer provides cross-channel message delivery including SMS workflows. developer.adobe.com/journey-optimizer-apis ↗ 15 Sept 2026 · AI-evaluated | Not offered SMS / MMSNot offered Documentation search for SMS, MMS, and text-message delivery. docs.oursprivacy.com ↗ Checked · 3 of 3 passes | ||||||||||||
| Universal Ad ID | Supported Universal Ad IDSupported Adobe Advertising DSP converts Real-Time CDP identifiers to universal IDs for targeted advertising. experienceleague.adobe.com/en/docs/advertising/dsp/audience… ↗ 15 Sept 2026 · AI-evaluated | Not offered Universal Ad IDNot offered Identity documentation describes account-scoped identity rather than a shared open-web advertising identifier. docs.oursprivacy.com/docs/visitor-identity-and-matchi… ↗ Checked · 3 of 3 passes | ||||||||||||
| Zero-copy Activation / Data Sharing | Supported Zero-copy Activation / Data SharingSupported Federated Audience Composition minimizes data movement and duplication from warehouses. experienceleague.adobe.com/en/docs/federated-audience-compo… ↗ 15 Sept 2026 · AI-evaluated | Not offered Zero-copy Activation / Data SharingNot offered Destination documentation describes forwarding mapped data to external platforms rather than zero-copy sharing. docs.oursprivacy.com/docs/destination-overview ↗ Checked · 3 of 3 passes | ||||||||||||
| On both records 16 | ||||||||||||||
Data collection 4 · graded apart
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Data integration 1 · supported on all
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Identity 2 · graded apart
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Audience 2 · all core on every row
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Activation 1 · supported on all
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Personalization 1 · graded apart
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Governance 2 · supported on all
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AI & agents 1 · supported on all
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Customer data platform 2 · all core on every row
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Not offered means the evidence sweep read the vendor's documentation and did not find it — hover to see the page it checked. — means no verdict either way. Hover a recorded cell to read its evidence and source; a cell with no source says so, and each cell says whether an AI pass or a person set the grade.
Sources · 52 pages on the vendors' own sites
Adobe Real-Time CDP · 35
Ad Targeting / Retargeting — experienceleague.adobe.com/en/docs/experience-platform/rtcd…Agent Builder / Orchestration — experienceleague.adobe.com/en/docs/cx-enterprise-ai/experie…Agent Interface (MCP / Tool API) — experienceleague.adobe.com/en/docs/experience-platform/rtcd…Agentic AI / Autonomous Agents — experienceleague.adobe.com/en/docs/cx-enterprise-ai/experie…AI Assistant / Copilot — experienceleague.adobe.com/en/docs/experience-platform/ai-a…AI Governance & Guardrails — experienceleague.adobe.com/en/docs/experience-platform/ai-a…Audience Activation / Sync — experienceleague.adobe.com/en/docs/experience-platform/rtcd…Audience Segmentation — experienceleague.adobe.com/en/docs/experience-platform/segm…Campaign Management — experienceleague.adobe.com/en/docs/blueprints-learn/archite…Composable / Warehouse-native CDP — experienceleague.adobe.com/en/docs/federated-audience-compo…Computed Traits / Aggregations — experienceleague.adobe.com/en/docs/experience-platform/prof…Consent-aware Profile Management — experienceleague.adobe.com/en/docs/experience-platform/data…Data Enrichment — experienceleague.adobe.com/en/docs/experience-platform/rtcd…Data Quality / Validation — experienceleague.adobe.com/en/docs/experience-platform/inge…Data Unification / Profile Stitching — experienceleague.adobe.com/en/docs/experience-platform/prof…Event Routing — experienceleague.adobe.com/en/docs/experience-platform/tags…Event Stream Ingestion — developer.adobe.com/data-collection-apis/docs/gettin…Identity Resolution / ID Graph — experienceleague.adobe.com/en/docs/experience-platform/iden…Journey Orchestration — experienceleague.adobe.com/en/docs/blueprints-learn/archite…Lookalike / Predictive Audiences — experienceleague.adobe.com/en/docs/experience-platform/segm…Marketing Email — developer.adobe.com/journey-optimizer-apisMobile SDK — developer.adobe.com/client-sdks/edge/edge-networkPipeline Orchestration — experienceleague.adobe.com/en/docs/experience-platform/run-…Predictive Scoring / Propensity — experienceleague.adobe.com/en/docs/experience-platform/inte…Privacy Compliance (GDPR/CCPA) — experienceleague.adobe.com/en/docs/experience-platform/rtcd…Push Notifications — developer.adobe.com/client-sdks/edge/adobe-journey-o…Real-time Audience Qualification — experienceleague.adobe.com/en/docs/experience-platform/segm…Real-time Profile API — experienceleague.adobe.com/en/docs/experience-platform/prof…Server-side Tracking — developer.adobe.com/data-collection-apis/docs/endpoi…SMS / MMS — developer.adobe.com/journey-optimizer-apisUniversal Ad ID — experienceleague.adobe.com/en/docs/advertising/dsp/audience…Visitor Identification — experienceleague.adobe.com/en/docs/experience-platform/rtcd…Web Personalization — experienceleague.adobe.com/en/docs/experience-platform/dest…Web SDK — experienceleague.adobe.com/en/docs/experience-platform/tags…Zero-copy Activation / Data Sharing — experienceleague.adobe.com/en/docs/federated-audience-compo… Ours Privacy · 17
Ad Targeting / Retargeting — docs.oursprivacy.com/docs/audience-builderAgent Interface (MCP / Tool API) — docs.oursprivacy.com/docs/platform-mcpAudience Activation / Sync — docs.oursprivacy.com/docs/audience-builderAudience Segmentation — docs.oursprivacy.com/docs/audience-builderConsent Management (CMP) — docs.oursprivacy.com/docs/cookie-consentConsent-aware Profile Management — docs.oursprivacy.com/docs/consent-overviewData Quality / Validation — docs.oursprivacy.com/docs/understanding-eventsData Unification / Profile Stitching — docs.oursprivacy.com/docs/visitor-identity-and-matchi…Event Routing — docs.oursprivacy.com/docs/understanding-the-event-flowEvent Stream Ingestion — docs.oursprivacy.com/docs/referenceIdentity Resolution / ID Graph — docs.oursprivacy.com/docs/visitor-identity-and-matchi…Mobile SDK — docs.oursprivacy.com/docs/sdk-overviewPrivacy Compliance (GDPR/CCPA) — docs.oursprivacy.com/docs/cookie-consentServer-side Tracking — docs.oursprivacy.com/docs/referenceVisitor Identification — docs.oursprivacy.com/docs/reference/identifyWeb Personalization — docs.oursprivacy.com/docs/experimentationWeb SDK — docs.oursprivacy.com/docs/web-sdk-javascript What Adobe Real-Time CDP adds
On Adobe Real-Time CDP's record, not on Ours Privacy's
- Real-time Audience Qualification
- Real-time Profile API
- Pricing
- Custom
What Ours Privacy adds
On Ours Privacy's record, not on Adobe Real-Time CDP's
- Consent Management (CMP)
- Pricing
- Custom
Adobe Real-Time CDP vs Ours Privacy — FAQ
What is the difference between Adobe Real-Time CDP and Ours Privacy?
Both are Customer Data Platform tools. Adobe Real-Time CDP's record includes Real-time Audience Qualification and Real-time Profile API, which Ours Privacy's does not, while Ours Privacy's includes Consent Management (CMP). The matrix above shows every recorded cell citing the vendors' own documentation.
Do I need both Adobe Real-Time CDP and Ours Privacy?
Often not — ours Privacy and Adobe Real-Time CDP both unify profiles and sync audiences to ad platforms, but Ours focuses on HIPAA-safe server-side tracking for healthcare marketers, while Adobe is a broad enterprise profile and activation platform. The parts that do not overlap: Real-time Audience Qualification, Real-time Profile API, Consent Management (CMP). The matrix above shows where the records actually differ.
How do Adobe Real-Time CDP and Ours Privacy compare on price?
Adobe Real-Time CDP: Custom. Ours Privacy: Custom. Check each vendor's page for current rates.
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