Amperity 
Zeotap Composable CDP Amperity vs Zeotap Composable CDP
A side-by-side Identity Resolution comparison of Amperity and Zeotap Composable CDP — capability coverage, pricing, and stack fit, with every recorded cell citing the vendors' own documentation. No referral fees; the data is ours.
Catalog verdict
Overlapping — These overlap, and plenty of teams deliberately run both.
Both provide identity resolution and unified customer profiles with segmentation/activation, but Amperity is often deployed as the dedicated identity master while Zeotap adds warehouse-native CDP and consent/activation mechanics.
Drafted by an AI model and accepted into the catalog; overlap verdicts are not all checked by hand.
Switching is a project, not a swap. A judgement, not computed from the capability data.
Capability comparison
21on one record only
24on both
| Capability | Amperity | Zeotap Composable CDP | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| On one record only 21 | |||||||||||||||||
| Ad Targeting / Retargeting | Core Ad Targeting / RetargetingCore Paid media activates audiences across advertising platforms. docs.amperity.com/user/paid_media.html ↗ 15 Sept 2026 · AI-evaluated | — | |||||||||||||||
| Agent Interface (MCP / Tool API) | Core Agent Interface (MCP / Tool API)Core Amperity MCP server exposes tools for external AI assistants and agents. docs.amperity.com/api/mcp_overview.html ↗ 15 Sept 2026 · AI-evaluated | — | |||||||||||||||
| Campaign Management | Core Campaign ManagementCore Campaigns for audience targeting and downstream execution docs.amperity.com/reference/campaigns.html ↗ 15 Sept 2026 · AI-evaluated | Not offered Campaign ManagementNot offered Documentation index checked for native campaign planning, scheduling, and execution. docs.zeotap.com/llms.txt ↗ Checked · 2 of 3 passes | |||||||||||||||
| Data Marketplace | Core Data MarketplaceCore Audience monetization packages first-party audiences for The Trade Desk Data Marketplace. docs.amperity.com/operator/monetize_the_trade_desk… ↗ 15 Sept 2026 · AI-evaluated | Not offered Data MarketplaceNot offered Documentation index checked for a Zeotap-operated governed data marketplace. docs.zeotap.com/llms.txt ↗ Checked · 3 of 3 passes | |||||||||||||||
| Data Transformation | Core Data TransformationCore Custom domain tables transform source data using Spark SQL. docs.amperity.com/operator/custom_domain_tables.ht… ↗ 15 Sept 2026 · AI-evaluated | — | |||||||||||||||
| Decisioning Engine (Next Best Action) | Core Decisioning Engine (Next Best Action)Core Intelligence and Decisioning provides recommended actions and next-best actions. amperity.com/platform/ai ↗ 15 Sept 2026 · AI-evaluated | — | |||||||||||||||
| Real-time Profile API | Core Real-time Profile APICore Profile API and Real-time API provide low-latency profile access. docs.amperity.com/reference/api.html ↗ 15 Sept 2026 · AI-evaluated | — | |||||||||||||||
| Agentic CDP / Autonomous Orchestration | Not offered Agentic CDP / Autonomous OrchestrationNot offered AmpAI assistants require user interaction and are not documented as autonomous CDP orchestration. docs.amperity.com/reference/assistant.html ↗ Checked · 6 of 6 passes | Supported Agentic CDP / Autonomous OrchestrationSupported Agentic Decisioning describes autonomous execution based on customer intent. zeotap.com/platform/ai-powered-insights ↗ 15 Sept 2026 · AI-evaluated | |||||||||||||||
| AI Governance & Guardrails | Supported AI Governance & GuardrailsSupported AmpAI provides user permissions, prompt administration, disabling controls, and conversation auditing. docs.amperity.com/reference/ampai.html ↗ 15 Sept 2026 · AI-evaluated | Not offered AI Governance & GuardrailsNot offered Documentation index checked for AI policies, model inventories, prompt guardrails, and approval workflows. docs.zeotap.com/llms.txt ↗ Checked · 2 of 3 passes | |||||||||||||||
| Consent Management (CMP) | Not offered Consent Management (CMP)Not offered Consumer privacy documentation was checked for cookie banners, consent collection, and CMP functionality; none is documented. docs.amperity.com/reference/grid_privacy.html ↗ Checked · 6 of 6 passes | Supported Consent Management (CMP)Supported Consent Orchestration applies consent and marketing-preference rules during activation. docs.zeotap.com/articles/protect-customer/consen… ↗ 15 Sept 2026 · Verified by hand | |||||||||||||||
| Event Routing | Not offered Event RoutingNot offered Searched event-stream documentation for fan-out to multiple external destinations; no capability found docs.amperity.com/reference/expressions.html ↗ Checked · 6 of 6 passes | Supported Event RoutingSupported Journeys can attach multiple destinations to real-time audience workflows. docs.zeotap.com/articles/integrate-customer/acti… ↗ 15 Sept 2026 · AI-evaluated | |||||||||||||||
| Lookalike / Predictive Audiences | Supported Lookalike / Predictive AudiencesSupported Product affinity modeling identifies lookalike audiences. docs.amperity.com/operator/models.html ↗ 15 Sept 2026 · AI-evaluated | — | |||||||||||||||
| Marketing Email | Supported Marketing EmailSupported Campaigns send audiences to email service providers. docs.amperity.com/user/grid_campaigns.html ↗ 15 Sept 2026 · AI-evaluated | — | |||||||||||||||
| Pipeline Orchestration | Supported Pipeline OrchestrationSupported Scheduled workflows coordinate couriers, bridges, Stitch, databases, and activations. docs.amperity.com/operator/workflows.html ↗ 15 Sept 2026 · AI-evaluated | Not offered Pipeline OrchestrationNot offered Documentation index checked for DAG scheduling, dependencies, and data-pipeline monitoring. docs.zeotap.com/llms.txt ↗ Checked · 2 of 3 passes | |||||||||||||||
| Push Notifications | Supported Push NotificationsSupported Push destinations through Iterable and Airship docs.amperity.com/destinations.html ↗ 15 Sept 2026 · AI-evaluated | — | |||||||||||||||
| SMS / MMS | Supported SMS / MMSSupported Campaigns send audiences to SMS providers. docs.amperity.com/user/grid_campaigns.html ↗ 15 Sept 2026 · AI-evaluated | — | |||||||||||||||
| Universal Ad ID | Supported Universal Ad IDSupported The Trade Desk UID 2.0 audience support docs.amperity.com/destinations.html ↗ 15 Sept 2026 · AI-evaluated | Not offered Universal Ad IDNot offered Documentation index checked for a shared publisher or ad-tech universal identifier. docs.zeotap.com/llms.txt ↗ Checked · 3 of 3 passes | |||||||||||||||
| Visitor Identification | Supported Visitor IdentificationSupported Amperity documents matching anonymous visitors using IP and device information. docs.amperity.com/operator/data_third_party.html ↗ 15 Sept 2026 · AI-evaluated | — | |||||||||||||||
| Web Personalization | Supported Web PersonalizationSupported Real-time website personalization through Profile API endpoints docs.amperity.com/operator/api_profile.html ↗ 15 Sept 2026 · AI-evaluated | Not offered Web PersonalizationNot offered Documentation index checked for native dynamic website content and layout changes. docs.zeotap.com/llms.txt ↗ Checked · 2 of 3 passes | |||||||||||||||
| Web SDK | Not offered Web SDKNot offered API documentation was checked for browser-based web SDKs or JavaScript tracking libraries; none is documented. docs.amperity.com/reference/api.html ↗ Checked · 6 of 6 passes | Supported Web SDKSupported The Web JavaScript SDK tracks website events, page visits, logins, and user details. docs.zeotap.com/articles/integrate-customer/web-… ↗ 15 Sept 2026 · AI-evaluated | |||||||||||||||
| Workflow Automation | Supported Workflow AutomationSupported Workflows automate end-to-end ingestion, identity resolution, database generation, and delivery. docs.amperity.com/reference/workflows.html ↗ 15 Sept 2026 · AI-evaluated | — | |||||||||||||||
| On both records 24 | |||||||||||||||||
Data collection 2 · supported on all
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Data integration 2 · graded apart
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Identity 4 · all core on 1
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Audience 3 · all core on 2
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Orchestration 2 · all core on 1
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Governance 2 · supported on all
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AI & agents 4 · graded apart
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Customer data platform 5 · all core on 2
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Not offered means the evidence sweep read the vendor's documentation and did not find it — hover to see the page it checked. — means no verdict either way. Hover a recorded cell to read its evidence and source; a cell with no source says so, and each cell says whether an AI pass or a person set the grade.
Sources · 69 pages on the vendors' own sites
Amperity · 41
Ad Targeting / Retargeting — docs.amperity.com/user/paid_media.htmlAgent Interface (MCP / Tool API) — docs.amperity.com/api/mcp_overview.htmlAgentic AI / Autonomous Agents — docs.amperity.com/guides/grid_identity_resolution.…AI Assistant / Copilot — docs.amperity.com/reference/assistant.htmlAI Decisioning / Next-Best-Action — amperity.com/platform/aiAI Governance & Guardrails — docs.amperity.com/reference/ampai.htmlAudience Activation / Sync — docs.amperity.com/reference/activations.htmlAudience Segmentation — docs.amperity.com/user/segments_reference.htmlCampaign Management — docs.amperity.com/reference/campaigns.htmlComposable / Warehouse-native CDP — docs.amperity.com/reference/bridge.htmlComputed Traits / Aggregations — docs.amperity.com/reference/profiles.htmlConsent-aware Profile Management — docs.amperity.com/operator/table_customer_attribut…Cross-device Matching — docs.amperity.com/operator/data_third_party.htmlData Enrichment — docs.amperity.com/operator/data_third_party.htmlData Marketplace — docs.amperity.com/operator/monetize_the_trade_desk…Data Quality / Validation — docs.amperity.com/operator/validate_inputs.htmlData Transformation — docs.amperity.com/operator/custom_domain_tables.ht…Data Unification / Profile Stitching — docs.amperity.com/reference/stitch.htmlDecisioning Engine (Next Best Action) — amperity.com/platform/aiEvent Stream Ingestion — docs.amperity.com/operator/api_streaming.htmlFirst-party Data Onboarding — docs.amperity.com/operator/add_customer_data.htmlIdentity Resolution / ID Graph — docs.amperity.com/reference/stitch.htmlJourney Orchestration — docs.amperity.com/reference/journeys.htmlLookalike / Predictive Audiences — docs.amperity.com/operator/models.htmlMarketing Email — docs.amperity.com/user/grid_campaigns.htmlPipeline Orchestration — docs.amperity.com/operator/workflows.htmlPredictive Scoring / Propensity — docs.amperity.com/user/models.htmlPrivacy Compliance (GDPR/CCPA) — docs.amperity.com/operator/privacy_rights.htmlPush Notifications — docs.amperity.com/destinations.htmlReal-time Audience Qualification — docs.amperity.com/reference/api.htmlReal-time Profile API — docs.amperity.com/reference/api.htmlReverse ETL — docs.amperity.com/reference/orchestrations.htmlServer-side Tracking — docs.amperity.com/operator/api_streaming.htmlSMS / MMS — docs.amperity.com/user/grid_campaigns.htmlTrigger-based Automation — docs.amperity.com/reference/journeys.htmlUniversal Ad ID — docs.amperity.com/destinations.htmlVisitor Identification — docs.amperity.com/operator/data_third_party.htmlWeb Personalization — docs.amperity.com/operator/api_profile.htmlWebhook Relay — docs.amperity.com/operator/destination_webhook.htmlWorkflow Automation — docs.amperity.com/reference/workflows.htmlZero-copy Activation / Data Sharing — docs.amperity.com/reference/bridge.html Zeotap Composable CDP · 28
Agentic AI / Autonomous Agents — zeotap.com/platform/ai-powered-insightsAgentic CDP / Autonomous Orchestration — zeotap.com/platform/ai-powered-insightsAI Assistant / Copilot — docs.zeotap.comAI Decisioning / Next-Best-Action — zeotap.com/platform/ai-powered-insightsAudience Activation / Sync — docs.zeotap.com/articles/integrate-customer/dest…Audience Segmentation — docs.zeotap.com/articles/segment-customer/audien…Composable / Warehouse-native CDP — docs.zeotap.comComputed Traits / Aggregations — docs.zeotap.com/articles/segment-customer/apply-…Consent Management (CMP) — docs.zeotap.com/articles/protect-customer/consen…Consent-aware Profile Management — docs.zeotap.com/articles/protect-customer/proces…Cross-device Matching — docs.zeotap.com/articles/segment-customer/audien…Data Enrichment — docs.zeotap.com/articles/unify-customer/unifyData Quality / Validation — docs.zeotap.com/articles/integrate-customer/best…Data Unification / Profile Stitching — docs.zeotap.com/articles/unify-customer/unifyEvent Routing — docs.zeotap.com/articles/integrate-customer/acti…Event Stream Ingestion — docs.zeotap.com/articles/get-started-guide/creat…First-party Data Onboarding — docs.zeotap.com/articles/segment-customer/audien…Identity Resolution / ID Graph — docs.zeotap.com/articles/unify-customer/unifyJourney Orchestration — docs.zeotap.comPredictive Scoring / Propensity — docs.zeotap.com/articles/segment-customer/predic…Privacy Compliance (GDPR/CCPA) — docs.zeotap.com/articles/protect-customer/proces…Real-time Audience Qualification — docs.zeotap.com/articles/segment-customer/create…Reverse ETL — docs.zeotap.com/articles/integrate-customer/inte…Server-side Tracking — docs.zeotap.com/articles/integrate-customer/impl…Trigger-based Automation — docs.zeotap.com/articles/orchestrate-customer/jo…Web SDK — docs.zeotap.com/articles/integrate-customer/web-…Webhook Relay — docs.zeotap.com/articles/integrations-master-lis…Zero-copy Activation / Data Sharing — docs.zeotap.com What Amperity adds
On Amperity's record, not on Zeotap Composable CDP's
- Ad Targeting / Retargeting
- Agent Interface (MCP / Tool API)
- Campaign Management
- Data Marketplace
- Data Transformation
- and 2 more in the matrix above
- Pricing
- Custom
What Zeotap Composable CDP adds
On Zeotap Composable CDP's record, not on Amperity's
Nothing on Zeotap Composable CDP's record that Amperity's does not also cover. If you run both, it is for reasons outside the capability list.
- Pricing
- Custom
Amperity vs Zeotap Composable CDP — FAQ
What is the difference between Amperity and Zeotap Composable CDP?
Both are Identity Resolution tools. Amperity's record includes Ad Targeting / Retargeting and Agent Interface (MCP / Tool API), which Zeotap Composable CDP's does not; the two records cover the same jobs. The matrix above shows every recorded cell citing the vendors' own documentation.
Do I need both Amperity and Zeotap Composable CDP?
Often not — both provide identity resolution and unified customer profiles with segmentation/activation, but Amperity is often deployed as the dedicated identity master while Zeotap adds warehouse-native CDP and consent/activation mechanics. The parts that do not overlap: Ad Targeting / Retargeting, Agent Interface (MCP / Tool API). The matrix above shows where the records actually differ.
How do Amperity and Zeotap Composable CDP compare on price?
Amperity: Custom. Zeotap Composable CDP: Custom. Check each vendor's page for current rates.
Free stack audit
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