Catalog verdict
Overlapping — These overlap, and plenty of teams deliberately run both.
Pega handles complex offer and journey decisions, while ZEPIC focuses more on running campaigns and customer engagement, so both can cover the same work but are not identical.
Drafted by an AI model and accepted into the catalog; overlap verdicts are not all checked by hand.
Switching is a project, not a swap. A judgement, not computed from the capability data.
Capability comparison
21on one record only
33on both
| Capability | Pega | ZEPIC | |||||||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| On one record only 21 | |||||||||||||||||||||||
| AI Decisioning / Next-Best-Action | Core AI Decisioning / Next-Best-ActionCore Customer Decision Hub provides AI-powered real-time decisioning and next-best actions. pega.com/products/decision-hub ↗ 18 Sept 2026 · Verified by hand | Not offered AI Decisioning / Next-Best-ActionNot offered Help Center checked for next-best-action or real-time offer decisioning help.zepic.com/support/solutions ↗ Checked · 3 of 3 passes | |||||||||||||||||||||
| Decisioning Engine (Next Best Action) | Core Decisioning Engine (Next Best Action)Core Decision management is a core Pega Platform capability for automated decision-making. academy.pega.com/topic/decision-management-overvi… ↗ 18 Sept 2026 · Verified by hand | Not offered Decisioning Engine (Next Best Action)Not offered Help Center checked for real-time next-best-action decisioning help.zepic.com/support/solutions ↗ Checked · 3 of 3 passes | |||||||||||||||||||||
| Workflow Automation | Core Workflow AutomationCore Pega Platform is a low-code process automation platform with workflow automation. pega.com/products ↗ 18 Sept 2026 · Verified by hand | — | |||||||||||||||||||||
| A/B & Multivariate Testing | Supported A/B & Multivariate TestingSupported Next-Best-Action Designer supports A/B testing between targeting approaches docs-be.pega.com/bundle/Pega-Customer-Decision-Hu… ↗ 18 Sept 2026 · Verified by hand | Not offered A/B & Multivariate TestingNot offered Help Center checked for production A/B and multivariate testing help.zepic.com/support/solutions ↗ Checked · 3 of 3 passes | |||||||||||||||||||||
| Ad Targeting / Retargeting | Supported Ad Targeting / RetargetingSupported Paid Media Manager creates positive, negative, and conversion audiences for ad targeting docs-be.pega.com/bundle/Pega-Customer-Decision-Hu… ↗ 18 Sept 2026 · Verified by hand | — | |||||||||||||||||||||
| Agent Builder / Orchestration | Supported Agent Builder / OrchestrationSupported Pega agentic orchestration coordinates AI agents, people, systems, and workflows. pega.com/products/platform/agentic-orches… ↗ 18 Sept 2026 · Verified by hand | Not offered Agent Builder / OrchestrationNot offered Help Center checked for agent builders, handoffs, guardrails, and multi-agent orchestration help.zepic.com/support/solutions ↗ Checked · 2 of 3 passes | |||||||||||||||||||||
| Agent Interface (MCP / Tool API) | Supported Agent Interface (MCP / Tool API)Supported MCP Service exposes Pega workflows, tools, and utilities to external AI agents. community.pega.com/video-library/introducing-mcp-se… ↗ 18 Sept 2026 · Verified by hand | — | |||||||||||||||||||||
| AI Governance & Guardrails | Supported AI Governance & GuardrailsSupported Pega GenAI provides PII masking, content filtering, auditability, and guardrails. support.pega.com/pega-genai-faq ↗ 18 Sept 2026 · Verified by hand | Not offered AI Governance & GuardrailsNot offered Help Center checked for AI-specific guardrails, audit trails, model inventories, and usage logging help.zepic.com/support/solutions ↗ Checked · 3 of 3 passes | |||||||||||||||||||||
| AI Send-time / Channel Optimization | Supported AI Send-time / Channel OptimizationSupported Adaptive models use channel and treatment propensities to optimize decisions and contact limits docs-be.pega.com/bundle/pega-customer-decision-hu… ↗ 18 Sept 2026 · Verified by hand | Not offered AI Send-time / Channel OptimizationNot offered Help Center checked for send-time, channel, and frequency optimization help.zepic.com/support/solutions ↗ Checked · 2 of 3 passes | |||||||||||||||||||||
| Business Intelligence / Reporting | Supported Business Intelligence / ReportingSupported Customer Decision Hub provides dashboards, widgets, and customizable reports. docs-be.pega.com/bundle/Pega-Customer-Decision-Hu… ↗ 18 Sept 2026 · Verified by hand | — | |||||||||||||||||||||
| Consent Management (CMP) | Supported Consent Management (CMP)Supported Client-based access control lets customers manage consent for personal-data use. academy.pega.com/topic/client-based-access-contro… ↗ 18 Sept 2026 · Verified by hand | — | |||||||||||||||||||||
| Customer Lifetime Value (CLV) | Supported Customer Lifetime Value (CLV)Supported Customer Decision Hub includes a Calculate Customer Lifetime Value objective. docs-be.pega.com/bundle/Pega-Customer-Decision-Hu… ↗ 18 Sept 2026 · Verified by hand | — | |||||||||||||||||||||
| Data Quality / Validation | Supported Data Quality / ValidationSupported Pega Platform validates typed input data and configurable validation rules docs-be.pega.com/bundle/Security-86/raw/resource/… ↗ 18 Sept 2026 · Verified by hand | — | |||||||||||||||||||||
| Form Capture & Progressive Profiling | — | Supported Form Capture & Progressive ProfilingSupported The Web SDK captures native form submissions and enriches contact profiles. help.zepic.com/support/solutions/articles/51000… ↗ 15 Sept 2026 · AI-evaluated | |||||||||||||||||||||
| Funnel / Conversion Analysis | — | Supported Funnel / Conversion AnalysisSupported Custom reporting supports lifecycle and funnel analysis boards. help.zepic.com/support/solutions/articles/51000… ↗ 15 Sept 2026 · AI-evaluated | |||||||||||||||||||||
| Mobile SDK | Supported Mobile SDKSupported Pega provides a mobile SDK feature map for application development. docs.pega.com/bundle/sdk-feature-map-25/resour… ↗ 18 Sept 2026 · Verified by hand | Not offered Mobile SDKNot offered Help Center checked for iOS, Android, and cross-platform mobile SDKs help.zepic.com/support/solutions ↗ Checked · 3 of 3 passes | |||||||||||||||||||||
| Paid Social Activation | Supported Paid Social ActivationSupported Paid Media Manager activates audiences through Facebook Ads, Google Ads, and other paid destinations docs-be.pega.com/bundle/Pega-Customer-Decision-Hu… ↗ 18 Sept 2026 · Verified by hand | — | |||||||||||||||||||||
| Server-side Tracking | Supported Server-side TrackingSupported External services and Event Stream trigger server-side real-time events docs-be.pega.com/bundle/Pega-Customer-Decision-Hu… ↗ 18 Sept 2026 · Verified by hand | — | |||||||||||||||||||||
| Suppression List Management | Supported Suppression List ManagementSupported Customer Decision Hub uses contact policies to suppress actions and messages. docs-be.pega.com/bundle/pega-customer-decision-hu… ↗ 18 Sept 2026 · Verified by hand | — | |||||||||||||||||||||
| Web Personalization | Supported Web PersonalizationSupported Web treatments render personalized HTML or image content in web-page placements docs-be.pega.com/bundle/Pega-Customer-Decision-Hu… ↗ 18 Sept 2026 · Verified by hand | Not offered Web PersonalizationNot offered Help Center checked for dynamic website content and layout personalization help.zepic.com/support/solutions ↗ Checked · 3 of 3 passes | |||||||||||||||||||||
| Web SDK | — | Supported Web SDKSupported ZEPIC WebSDK tracks visitors, identifies contacts, and captures custom events. help.zepic.com/support/solutions/articles/51000… ↗ 15 Sept 2026 · AI-evaluated | |||||||||||||||||||||
| On both records 33 | |||||||||||||||||||||||
Data collection 1 · supported on all
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Identity 3 · supported on all
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Audience 3 · graded apart
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Activation 7 · graded apart
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Personalization 2 · supported on all
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Analytics 1 · graded apart
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Orchestration 5 · all core on 2
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Governance 2 · supported on all
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AI & agents 5 · graded apart
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Customer data platform 3 · graded apart
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CRM 1 · supported on all
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Not offered means the evidence sweep read the vendor's documentation and did not find it — hover to see the page it checked. — means no verdict either way. Hover a recorded cell to read its evidence and source; a cell with no source says so, and each cell says whether an AI pass or a person set the grade.
Sources · 88 pages on the vendors' own sites
Pega · 52
A/B & Multivariate Testing — docs-be.pega.com/bundle/Pega-Customer-Decision-Hu…Ad Targeting / Retargeting — docs-be.pega.com/bundle/Pega-Customer-Decision-Hu…Agent Builder / Orchestration — pega.com/products/platform/agentic-orches…Agent Interface (MCP / Tool API) — community.pega.com/video-library/introducing-mcp-se…Agentic AI / Autonomous Agents — academy.pega.com/topic/agentic-ai-design-approach…AI Assistant / Copilot — docs-be.pega.com/bundle/Pega_Customer_Service_Rel…AI Decisioning / Next-Best-Action — pega.com/products/decision-hubAI Governance & Guardrails — support.pega.com/pega-genai-faqAI Send-time / Channel Optimization — docs-be.pega.com/bundle/pega-customer-decision-hu…Audience Activation / Sync — docs.pega.com/bundle/customer-decision-hub/pag…Audience Segmentation — docs-be.pega.com/bundle/Pega-Customer-Decision-Hu…Business Intelligence / Reporting — docs-be.pega.com/bundle/Pega-Customer-Decision-Hu…Campaign Management — docs-be.pega.com/bundle/Pega-Customer-Decision-Hu…Computed Traits / Aggregations — docs-be.pega.com/bundle/Pega-Customer-Decision-Hu…Consent Management (CMP) — academy.pega.com/topic/client-based-access-contro…Consent-aware Profile Management — docs-be.pega.com/bundle/security-84/raw/resource/…Contact / Account Management — docs-be.pega.com/bundle/Pega_Customer_Service_Imp…Conversational (Chat / WhatsApp / RCS) — docs-be.pega.com/bundle/Conversational_channels-8…Conversational AI / Virtual Agents — docs-be.pega.com/bundle/Conversational_channels-8…Cross-channel Coordination — pega.com/products/decision-hubCustomer Lifetime Value (CLV) — docs-be.pega.com/bundle/Pega-Customer-Decision-Hu…Data Access Control — docs-be.pega.com/bundle/Security-86/raw/resource/…Data Enrichment — docs-be.pega.com/bundle/PFFS-84-enrichment-using-…Data Quality / Validation — docs-be.pega.com/bundle/Security-86/raw/resource/…Data Unification / Profile Stitching — docs-be.pega.com/bundle/pega-marketing-implementa…Decisioning Engine (Next Best Action) — academy.pega.com/topic/decision-management-overvi…Dynamic Content Assembly — docs-be.pega.com/bundle/Pega-Customer-Decision-Hu…Email Delivery — docs-be.pega.com/bundle/Pega-Customer-Decision-Hu…Event Stream Ingestion — docs-be.pega.com/bundle/Decision_management-86/ra…Generative AI (Content) — academy.pega.com/topic/genai-connect-rules/v1Identity Resolution / ID Graph — docs-be.pega.com/bundle/Pega-Customer-Decision-Hu…Journey Orchestration — pega.com/products/decision-hub/customer-j…Lifecycle Management — docs-be.pega.com/bundle/pega-customer-decision-hu…Marketing Email — docs-be.pega.com/bundle/Pega-Customer-Decision-Hu…Mobile SDK — docs.pega.com/bundle/sdk-feature-map-25/resour…Multi-channel Messaging — academy.pega.com/topic/digital-messaging-overview…Paid Social Activation — docs-be.pega.com/bundle/Pega-Customer-Decision-Hu…Predictive Scoring / Propensity — docs-be.pega.com/bundle/decision-management-84/ra…Privacy Compliance (GDPR/CCPA) — docs-be.pega.com/bundle/security-84/raw/resource/…Product Recommendations — docs-be.pega.com/bundle/Pega-Next-Best-Action-Adv…Push Notifications — docs-be.pega.com/bundle/Pega-Customer-Decision-Hu…Real-time Analytics — docs-be.pega.com/bundle/Pega-Customer-Decision-Hu…Real-time Audience Qualification — academy.pega.com/module/processing-real-time-even…Real-time Profile API — academy.pega.com/topic/customer-profile-designer-…Server-side Tracking — docs-be.pega.com/bundle/Pega-Customer-Decision-Hu…SMS / MMS — docs-be.pega.com/bundle/pega-customer-decision-hu…Suppression List Management — docs-be.pega.com/bundle/pega-customer-decision-hu…Transactional Email — docs-be.pega.com/bundle/Pega-Customer-Decision-Hu…Trigger-based Automation — docs-be.pega.com/bundle/Pega-Customer-Decision-Hu…Visitor Identification — docs-be.pega.com/bundle/Pega-Customer-Decision-Hu…Web Personalization — docs-be.pega.com/bundle/Pega-Customer-Decision-Hu…Workflow Automation — pega.com/products ZEPIC · 36
Agentic AI / Autonomous Agents — zepic.com/pricingAI Assistant / Copilot — help.zepic.com/support/solutions/articles/51000…Audience Activation / Sync — help.zepic.com/support/solutions/articles/51000…Audience Segmentation — zepic.com/product/segmentationCampaign Management — help.zepic.com/support/solutions/articles/51000…Computed Traits / Aggregations — help.zepic.com/support/solutions/articles/51000…Contact / Account Management — help.zepic.com/support/solutions/articles/51000…Conversational (Chat / WhatsApp / RCS) — help.zepic.com/support/solutions/articles/51000…Conversational AI / Virtual Agents — help.zepic.com/support/solutions/articles/51000…Cross-channel Coordination — help.zepic.com/support/solutions/articles/51000…Customer Data Platform — zepic.com/product/customer-360Data Access Control — help.zepic.com/support/solutions/articles/51000…Data Enrichment — help.zepic.com/support/solutions/articles/51000…Data Unification / Profile Stitching — zepic.comDynamic Content Assembly — help.zepic.com/support/solutions/articles/51000…Email Delivery — zepic.com/product/email-marketingEvent Stream Ingestion — help.zepic.com/support/solutions/articles/51000…Form Capture & Progressive Profiling — help.zepic.com/support/solutions/articles/51000…Funnel / Conversion Analysis — help.zepic.com/support/solutions/articles/51000…Generative AI (Content) — help.zepic.com/support/solutions/articles/51000…Identity Resolution / ID Graph — help.zepic.com/support/solutions/articles/51000…Journey Orchestration — zepic.com/product/customer-journeysLifecycle Management — help.zepic.com/support/solutions/articles/51000…Marketing Email — zepic.com/product/email-marketingMulti-channel Messaging — zepic.com/product/customer-journeysPredictive Scoring / Propensity — zepic.com/product/zenie-aiPrivacy Compliance (GDPR/CCPA) — zepic.com/dpaProduct Recommendations — zepic.com/product/email-marketingReal-time Analytics — help.zepic.com/support/solutions/articles/51000…Real-time Audience Qualification — zepic.com/product/customer-experience-plat…Real-time Profile API — help.zepic.com/support/solutions/articles/51000…SMS / MMS — zepic.com/product/sms-automationTransactional Email — help.zepic.com/support/solutions/articles/51000…Trigger-based Automation — help.zepic.com/support/solutions/articles/51000…Visitor Identification — help.zepic.com/support/solutions/articles/51000…Web SDK — help.zepic.com/support/solutions/articles/51000… What Pega adds
On Pega's record, not on ZEPIC's
- AI Decisioning / Next-Best-Action
- Decisioning Engine (Next Best Action)
- Workflow Automation
- Pricing
- Custom
What ZEPIC adds
On ZEPIC's record, not on Pega's
Nothing on ZEPIC's record that Pega's does not also cover. If you run both, it is for reasons outside the capability list.
- Pricing
- Usage-based
Pega vs ZEPIC — FAQ
What is the difference between Pega and ZEPIC?
Both are Customer Engagement Platform tools. Pega's record includes AI Decisioning / Next-Best-Action and Decisioning Engine (Next Best Action), which ZEPIC's does not; the two records cover the same jobs. The matrix above shows 88 of 89 recorded cells citing the vendors' own documentation.
Do I need both Pega and ZEPIC?
Often not — pega handles complex offer and journey decisions, while ZEPIC focuses more on running campaigns and customer engagement, so both can cover the same work but are not identical. The parts that do not overlap: AI Decisioning / Next-Best-Action, Decisioning Engine (Next Best Action). The matrix above shows where the records actually differ.
How do Pega and ZEPIC compare on price?
Pega: Custom. ZEPIC: Usage-based. Check each vendor's page for current rates.
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