Roqad
European identity graph and data-onboarding provider. Acquired Zeotap's third-party audience data business (2025) — including its audience segments and Amazon DSP integration — to extend cookieless identity resolution and audience distribution across European markets.
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Roqad Pros & Cons
Key strengths and limitations to consider, drafted by an AI model from public sources
Strengths
- European-focused identity graph covering 19 European countries plus the United States and Canada, with support for hashed emails, MAIDs, universal IDs, cookies and CTV IDs
- Strong privacy and compliance positioning, including ePrivacy certification, IAB TCF vendor number 4, SOC 2 Type I and ISO certifications
- Supports activation across major environments including Amazon DSP, DV360, Meta, The Trade Desk, CTV and other DSP, SSP and social integrations
- Combines first-party data onboarding, identity resolution and Zeotap Data audience enrichment, reducing the need to stitch together multiple specialist vendors
Limitations
- Enterprise pricing is expensive and contract-led: the public Roqad LINK listing starts at $60,000 per year for single-country coverage and scales with processed data volume
- Implementation is not designed for small self-serve buyers, with contract-based access, dedicated technical onboarding and no standard contract listed on AWS Marketplace
- Geographic depth is concentrated in Europe and North America, so buyers needing mature global coverage may require additional providers or should validate market-level match rates
- Buyers should validate identity quality and methodology by market because public materials describe both deterministic mappings and machine-learning-based predicted identity clusters
Ideal For
Who benefits most from Roqad, drafted by an AI model from public sources
Quick Analysis
Roqad fits as an enterprise identity and data-onboarding layer for agencies, brands, retail media networks and adtech platforms that need European reach, consent controls and activation across multiple media environments. It is better suited to organisations with substantial CRM or media volumes and implementation resources than to small advertisers seeking a self-serve audience platform.
Translate CRM or hashed-email databases into MAIDs, IP addresses, cookies and other digital identifiers for paid-media activation
Resolve users and households across devices, browsers, mobile apps, CTV and universal ID environments for audience extension, suppression and measurement
Enrich first-party audiences with Zeotap Data demographics, intent, interests, brand affinity and IAB segments before activating them through Amazon DSP, DV360, Meta or The Trade Desk
Run privacy-safe data collaboration and audience activation through AWS Clean Rooms, including use cases involving retail media, agencies, publishers and adtech platforms
Capabilities
Core Capabilities
Pricing
No general free tier is advertised; AWS Marketplace lists a no-commitment proof-of-concept ID-match test for evaluating Roqad's identity-resolution services
Checked and not offered
6 capabilities that other identity resolution tools are built around, which Roqad does not appear to cover. Each was checked against Roqad's own documentation in three separate AI passes, and only a majority verdict is recorded — the count is on each row.
A gap is not a fault — a product that does one job well is a reasonable thing to buy. It is only expensive when you find out after signing.
No ROQAD-owned governed audience or consumer data marketplace found in the resources and product documentation.
Checked: https://roq.ad/resources· 3 of 3 passes agreed it is absent
No agent builder, orchestration flow or multi-agent tooling found in the ROQAD resources and product documentation.
Checked: https://roq.ad/resources· 3 of 3 passes agreed it is absent
No MCP server, agent SDK or callable tool API found in the ROQAD resources and product documentation.
Checked: https://roq.ad/resources· 2 of 3 passes agreed it is absent
No autonomous or semi-autonomous marketing agents found in the ROQAD resources and product documentation.
Checked: https://roq.ad/resources· 3 of 3 passes agreed it is absent
No in-product AI assistant or copilot found in the ROQAD resources and product documentation.
Checked: https://roq.ad/resources· 3 of 3 passes agreed it is absent
No golden-record mastering, survivorship or stewardship capability found in the ROQAD resources and product documentation.
Checked: https://roq.ad/resources· 3 of 3 passes agreed it is absent
Read from public documentation, and documentation lags shipping. If you work at Roqad and this is out of date, and we will record the correction against your name.
Runs alongside, not instead of
4 tools that overlap Roqad on paper and were judged to do a different job in practice. Worth knowing before a consolidation exercise deletes one of them. These judgements were drafted by an AI model, and most were accepted on its confidence rather than checked one by one; the reason is recorded against each pair.
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