Salesforce Data Cloud (Data 360) 
Zeotap Salesforce Data Cloud (Data 360) vs Zeotap
A side-by-side Customer Data Platform comparison of Salesforce Data Cloud (Data 360) and Zeotap — capability coverage, pricing, and stack fit, with every recorded cell citing the vendors' own documentation. No referral fees; the data is ours.
Catalog verdict
Overlapping — These overlap, and plenty of teams deliberately run both.
Both are CDPs that unify identities and activate segments, but Salesforce Data Cloud is tightly coupled to the Salesforce ecosystem and real-time activation patterns while Zeotap is more centered on consent and identity/data onboarding for activation.
Drafted by an AI model and accepted into the catalog; overlap verdicts are not all checked by hand.
Switching is a project, not a swap. A judgement, not computed from the capability data.
Capability comparison
10on one record only
30on both
| Capability | Salesforce Data Cloud (Data 360) | Zeotap | ||||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| On one record only 10 | ||||||||||||||||||||
| Semantic Layer | Core Semantic LayerCore Data 360 provides a Semantic Layer for semantic models. help.salesforce.com/s/articleView ↗ 15 Sept 2026 · AI-evaluated | Not offered Semantic LayerNot offered Looked for a governed metrics layer serving BI, applications, and AI consumers. docs.zeotap.com ↗ Checked · 3 of 3 passes | ||||||||||||||||||
| Agentic CDP / Autonomous Orchestration | Not offered Agentic CDP / Autonomous OrchestrationNot offered The documented Marketing Agent requires review and completion in the segmentation or activation canvas. help.salesforce.com/s/articleView ↗ Checked · 2 of 3 passes | Supported Agentic CDP / Autonomous OrchestrationSupported Zeotap documents itself as an Agentic Customer Data Platform. agentic-docs.zeotap.com/getting-started ↗ 15 Sept 2026 · AI-evaluated | ||||||||||||||||||
| AI Decisioning / Next-Best-Action | Supported AI Decisioning / Next-Best-ActionSupported Personalization targeting rules select content using segments, calculated insights, and predictive models. help.salesforce.com/s/articleView ↗ 15 Sept 2026 · AI-evaluated | Not offered AI Decisioning / Next-Best-ActionNot offered Looked for next-best-action or model-driven offer and message selection docs.zeotap.com ↗ Checked · 2 of 3 passes | ||||||||||||||||||
| AI Governance & Guardrails | Supported AI Governance & GuardrailsSupported Data 360 stores generative AI audit data and supports masking and governance policies. help.salesforce.com/s/articleView ↗ 15 Sept 2026 · AI-evaluated | — | ||||||||||||||||||
| AI Send-time / Channel Optimization | Supported AI Send-time / Channel OptimizationSupported Data 360 stores Einstein Send Time Optimization predictions. help.salesforce.com/s/articleView ↗ 15 Sept 2026 · AI-evaluated | Not offered AI Send-time / Channel OptimizationNot offered Looked for send-time, channel-propensity, and message-frequency optimization. docs.zeotap.com ↗ Checked · 3 of 3 passes | ||||||||||||||||||
| First-party Data Onboarding | — | Supported First-party Data OnboardingSupported Integrate supports website, app, CRM, flat-file, and server-to-server sources. docs.zeotap.com/articles/get-started-guide/creat… ↗ 15 Sept 2026 · AI-evaluated | ||||||||||||||||||
| Lookalike / Predictive Audiences | Not offered Lookalike / Predictive AudiencesNot offered Looked for lookalike or predictive audience expansion; the page documents segmentation and advertising activation instead. help.salesforce.com/s/articleView ↗ Checked · 3 of 3 passes | Supported Lookalike / Predictive AudiencesSupported Audience activation supports Lookalike and ID extensions. docs.zeotap.com/articles/integrate-customer/link… ↗ 15 Sept 2026 · AI-evaluated | ||||||||||||||||||
| Pipeline Orchestration | Supported Pipeline OrchestrationSupported Data 360 flows chain ingestion, segmentation, activation, identity resolution, and calculated insight processes. help.salesforce.com/s/articleView ↗ 15 Sept 2026 · AI-evaluated | Not offered Pipeline OrchestrationNot offered Looked for DAG-style pipeline scheduling, dependency management, and monitoring. docs.zeotap.com ↗ Checked · 3 of 3 passes | ||||||||||||||||||
| Product Recommendations | Supported Product RecommendationsSupported Data 360 predictive models can drive personalized recommendations in Salesforce Personalization. help.salesforce.com/s/articleView ↗ 15 Sept 2026 · AI-evaluated | Not offered Product RecommendationsNot offered Looked for a native product recommendation engine docs.zeotap.com ↗ Checked · 2 of 3 passes | ||||||||||||||||||
| Web Personalization | Supported Web PersonalizationSupported Salesforce Personalization uses Data 360 data graphs to deliver personalized web content. help.salesforce.com/s/articleView ↗ 15 Sept 2026 · AI-evaluated | Not offered Web PersonalizationNot offered Looked for native dynamic website content and layout personalization docs.zeotap.com ↗ Checked · 2 of 3 passes | ||||||||||||||||||
| On both records 30 | ||||||||||||||||||||
Data collection 4 · graded apart
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Data integration 2 · graded apart
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Identity 3 · all core on 1
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Audience 3 · all core on 2
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Activation 4 · supported on all
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Orchestration 1 · graded apart
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Governance 3 · graded apart
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AI & agents 4 · graded apart
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Customer data platform 6 · all core on 2
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Not offered means the evidence sweep read the vendor's documentation and did not find it — hover to see the page it checked. — means no verdict either way. Hover a recorded cell to read its evidence and source; a cell with no source says so, and each cell says whether an AI pass or a person set the grade.
Sources · 70 pages on the vendors' own sites
Salesforce Data Cloud (Data 360) · 37
Ad Targeting / Retargeting — help.salesforce.com/s/articleViewAgent Interface (MCP / Tool API) — help.salesforce.com/s/articleViewAgentic AI / Autonomous Agents — help.salesforce.com/s/articleViewAI Assistant / Copilot — help.salesforce.com/s/articleViewAI Decisioning / Next-Best-Action — help.salesforce.com/s/articleViewAI Governance & Guardrails — help.salesforce.com/s/articleViewAI Send-time / Channel Optimization — help.salesforce.com/s/articleViewAudience Activation / Sync — help.salesforce.com/s/articleViewAudience Segmentation — help.salesforce.com/s/articleViewComposable / Warehouse-native CDP — help.salesforce.com/s/articleViewComputed Traits / Aggregations — help.salesforce.com/s/articleViewConsent Management (CMP) — help.salesforce.com/s/articleViewConsent-aware Profile Management — help.salesforce.com/s/articleViewData Enrichment — help.salesforce.com/s/articleViewData Quality / Validation — help.salesforce.com/s/articleViewData Unification / Profile Stitching — help.salesforce.com/s/articleViewEvent Routing — help.salesforce.com/s/articleViewEvent Stream Ingestion — help.salesforce.com/s/articleViewIdentity Resolution / ID Graph — help.salesforce.com/s/articleViewJourney Orchestration — help.salesforce.com/s/articleViewMarketing Email — help.salesforce.com/s/articleViewMobile SDK — help.salesforce.com/s/articleViewPipeline Orchestration — help.salesforce.com/s/articleViewPredictive Scoring / Propensity — help.salesforce.com/s/articleViewPrivacy Compliance (GDPR/CCPA) — help.salesforce.com/s/articleViewProduct Recommendations — help.salesforce.com/s/articleViewPush Notifications — help.salesforce.com/s/articleViewReal-time Audience Qualification — help.salesforce.com/s/articleViewReal-time Profile API — help.salesforce.com/s/articleViewSemantic Layer — help.salesforce.com/s/articleViewServer-side Tracking — help.salesforce.com/s/articleViewSMS / MMS — help.salesforce.com/s/articleViewVisitor Identification — help.salesforce.com/s/articleViewWeb Personalization — help.salesforce.com/s/articleViewWeb SDK — help.salesforce.com/s/articleViewWorkflow Automation — help.salesforce.com/s/articleViewZero-copy Activation / Data Sharing — help.salesforce.com/s/articleView Zeotap · 33
Ad Targeting / Retargeting — docs.zeotap.com/articles/integrate-customer/dest…Agent Interface (MCP / Tool API) — agentic-docs.zeotap.com/agent-smith/mcp-serverAgentic AI / Autonomous Agents — agentic-docs.zeotap.com/agent-smith/ai-agentAgentic CDP / Autonomous Orchestration — agentic-docs.zeotap.com/getting-startedAI Assistant / Copilot — docs.zeotap.com/articles/segment-customer/create…Audience Activation / Sync — docs.zeotap.com/articles/integrate-customer/dest…Audience Segmentation — docs.zeotap.com/articles/segment-customer/audien…Composable / Warehouse-native CDP — zeotap.com/platform/infraflexComputed Traits / Aggregations — docs.zeotap.com/articles/unify-customer/unifyConsent Management (CMP) — docs.zeotap.com/articles/protect-customer/proces…Consent-aware Profile Management — docs.zeotap.com/articles/protect-customer/proces…Data Enrichment — docs.zeotap.com/articles/unify-customer/configur…Data Quality / Validation — docs.zeotap.com/articles/integrate-customer/best…Data Unification / Profile Stitching — docs.zeotap.com/articles/unify-customer/unifyEvent Routing — docs.zeotap.com/articles/integrate-customer/acti…Event Stream Ingestion — docs.zeotap.com/articles/integrate-customer/impl…First-party Data Onboarding — docs.zeotap.com/articles/get-started-guide/creat…Identity Resolution / ID Graph — docs.zeotap.com/articles/unify-customer/faqs-abo…Journey Orchestration — agentic-docs.zeotap.com/api-reference/journeysLookalike / Predictive Audiences — docs.zeotap.com/articles/integrate-customer/link…Marketing Email — docs.zeotap.com/articles/integrate-customer/braz…Mobile SDK — docs.zeotap.com/articles/get-started-guide/creat…Predictive Scoring / Propensity — docs.zeotap.com/articles/get-started-guide/setti…Privacy Compliance (GDPR/CCPA) — docs.zeotap.com/articles/protect-customer/proces…Push Notifications — docs.zeotap.com/articles/integrate-customer/braz…Real-time Audience Qualification — docs.zeotap.com/articles/segment-customer/create…Real-time Profile API — docs.zeotap.com/profile-api/profileapi.mdServer-side Tracking — docs.zeotap.com/articles/integrate-customer/impl…SMS / MMS — docs.zeotap.com/articles/integrate-customer/braz…Visitor Identification — docs.zeotap.com/articles/integrate-customer/unde…Web SDK — docs.zeotap.com/articles/integrate-customer/web-…Workflow Automation — agentic-docs.zeotap.com/api-reference/journeysZero-copy Activation / Data Sharing — agentic-docs.zeotap.com/segment What Salesforce Data Cloud (Data 360) adds
On Salesforce Data Cloud (Data 360)'s record, not on Zeotap's
- Semantic Layer
- Pricing
- From $240 per 1k profiles/year
What Zeotap adds
On Zeotap's record, not on Salesforce Data Cloud (Data 360)'s
Nothing on Zeotap's record that Salesforce Data Cloud (Data 360)'s does not also cover. If you run both, it is for reasons outside the capability list.
- Pricing
- Custom
Salesforce Data Cloud (Data 360) vs Zeotap — FAQ
What is the difference between Salesforce Data Cloud (Data 360) and Zeotap?
Both are Customer Data Platform tools. Salesforce Data Cloud (Data 360)'s record includes Semantic Layer, which Zeotap's does not; the two records cover the same jobs. The matrix above shows every recorded cell citing the vendors' own documentation.
Do I need both Salesforce Data Cloud (Data 360) and Zeotap?
Often not — both are CDPs that unify identities and activate segments, but Salesforce Data Cloud is tightly coupled to the Salesforce ecosystem and real-time activation patterns while Zeotap is more centered on consent and identity/data onboarding for activation. The parts that do not overlap: Semantic Layer. The matrix above shows where the records actually differ.
How do Salesforce Data Cloud (Data 360) and Zeotap compare on price?
Salesforce Data Cloud (Data 360): From $240 per 1k profiles/year. Zeotap: Custom. Check each vendor's page for current rates.
Free stack audit
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