Act-On 
ZEPIC Act-On vs ZEPIC
A side-by-side Customer Engagement Platform comparison of Act-On and ZEPIC — capability coverage, pricing, and stack fit, with 84 of 85 recorded cells citing the vendors' own documentation. No referral fees; the data is ours.
Reviewed verdict
Direct substitute — Most teams run one of these, not both.
Both are customer-engagement platforms for running segmented email, SMS, and automated journeys, so the same marketing team would normally choose one.
Drafted by an AI model and checked by hand.
Switching is a project, not a swap. A judgement, not computed from the capability data.
Capability comparison
20on one record only
31on both
| Capability | Act-On | ZEPIC | ||||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| On one record only 20 | ||||||||||||||||||||
| Business Intelligence / Reporting | Core Business Intelligence / ReportingCore Reporting & Analytics is a named Act-On product with dashboards and visualizations. act-on.com/product/analytics-reporting ↗ 11 Oct 2026 · Verified by hand | — | ||||||||||||||||||
| A/B & Multivariate Testing | Supported A/B & Multivariate TestingSupported Email Marketing supports A/B testing and Adaptive Send. act-on.com/product/email-marketing ↗ 11 Oct 2026 · Verified by hand | Not offered A/B & Multivariate TestingNot offered Help Center checked for production A/B and multivariate testing help.zepic.com/support/solutions ↗ Checked · 3 of 3 passes | ||||||||||||||||||
| Ad Targeting / Retargeting | Supported Ad Targeting / RetargetingSupported Act-On integrates with Google Ads, LinkedIn Ads, and Meta/Facebook Ads. act-on.com/product/martech-stack-integratio… ↗ 11 Oct 2026 · Verified by hand | — | ||||||||||||||||||
| Agent Interface (MCP / Tool API) | Supported Agent Interface (MCP / Tool API)Supported Act-On exposes a documented REST API for product operations. developer.act-on.com/reference/api-overview ↗ 11 Oct 2026 · Verified by hand | — | ||||||||||||||||||
| Agentic AI / Autonomous Agents | — | Supported Agentic AI / Autonomous AgentsSupported Enterprise plans include advanced AI agents and workflows. zepic.com/pricing ↗ 15 Sept 2026 · AI-evaluated | ||||||||||||||||||
| AI Send-time / Channel Optimization | Supported AI Send-time / Channel OptimizationSupported Adaptive Send uses AI to identify an ideal email send time. act-on.com/product/artificial-intelligence ↗ 11 Oct 2026 · Verified by hand | Not offered AI Send-time / Channel OptimizationNot offered Help Center checked for send-time, channel, and frequency optimization help.zepic.com/support/solutions ↗ Checked · 2 of 3 passes | ||||||||||||||||||
| Consent Management (CMP) | Supported Consent Management (CMP)Supported Act-On supports subscription-category opt-out management. developer.act-on.com/reference/get-subscription-opt-o… ↗ 11 Oct 2026 · Verified by hand | — | ||||||||||||||||||
| Data Access Control | — | Supported Data Access ControlSupported Sensitive fields support encryption, masking, and permission-based visibility. help.zepic.com/support/solutions/articles/51000… ↗ 15 Sept 2026 · AI-evaluated | ||||||||||||||||||
| Data Quality / Validation | Supported Data Quality / ValidationSupported Act-On file ingestion supports validation behavior and upsert, replace, and delete modes. developer.act-on.com/reference/ingestfile ↗ 11 Oct 2026 · Verified by hand | — | ||||||||||||||||||
| Event Routing | Supported Event RoutingSupported Act-On supports webhooks and event-triggered integrations with external applications. act-on.com/product/martech-stack-integratio… ↗ 11 Oct 2026 · Verified by hand | — | ||||||||||||||||||
| First-party Data Onboarding | Supported First-party Data OnboardingSupported Act-On supports ingesting CSV or JSON data files into datasets. developer.act-on.com/reference/ingestfile ↗ 11 Oct 2026 · Verified by hand | — | ||||||||||||||||||
| Marketing Attribution (MTA/MMM) | Supported Marketing Attribution (MTA/MMM)Supported Act-On Analytics reports attribution and revenue impact for campaigns. act-on.com/product/analytics-reporting ↗ 11 Oct 2026 · Verified by hand | — | ||||||||||||||||||
| Paid Social Activation | Supported Paid Social ActivationSupported Act-On provides integrations with Google Ads, LinkedIn Ads, and Meta/Facebook Ads. act-on.com/product/martech-stack-integratio… ↗ 11 Oct 2026 · Verified by hand | — | ||||||||||||||||||
| Product Recommendations | — | Supported Product RecommendationsSupported Email personalization uses product feeds and purchase, browsing, and inventory data for recommendations. zepic.com/product/email-marketing ↗ 15 Sept 2026 · AI-evaluated | ||||||||||||||||||
| Push Notifications | — | Supported Push NotificationsSupported Recorded without a note. No source recorded 16 Mar 2026 · Verified by hand | ||||||||||||||||||
| Real-time Audience Qualification | — | Supported Real-time Audience QualificationSupported Segments can update in real time from web events for automated campaigns. zepic.com/product/customer-experience-plat… ↗ 15 Sept 2026 · AI-evaluated | ||||||||||||||||||
| Suppression List Management | Supported Suppression List ManagementSupported The Email Campaign API supports suppression lists when sending messages. developer.act-on.com/reference/send-a-message ↗ 11 Oct 2026 · Verified by hand | — | ||||||||||||||||||
| Web Personalization | Supported Web PersonalizationSupported Act-On supports personalized content on websites and landing pages. act-on.com/product/website-and-landing-page… ↗ 11 Oct 2026 · Verified by hand | Not offered Web PersonalizationNot offered Help Center checked for dynamic website content and layout personalization help.zepic.com/support/solutions ↗ Checked · 3 of 3 passes | ||||||||||||||||||
| Webhook Relay | Supported Webhook RelaySupported Act-On provides webhooks for connecting external systems and marketing services. act-on.com/product/martech-stack-integratio… ↗ 11 Oct 2026 · Verified by hand | — | ||||||||||||||||||
| Workflow Automation | Supported Workflow AutomationSupported Act-On supports iPaaS integrations with Zapier and Integrately for automated workflows. act-on.com ↗ 11 Oct 2026 · Verified by hand | — | ||||||||||||||||||
| On both records 31 | ||||||||||||||||||||
Data collection 3 · graded apart
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Identity 3 · supported on all
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Audience 2 · all core on 1
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Activation 6 · all core on 5
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Personalization 1 · supported on all
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Analytics 2 · graded apart
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Orchestration 5 · all core on 3
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Governance 1 · supported on all
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AI & agents 4 · graded apart
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Customer data platform 3 · graded apart
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CRM 1 · supported on all
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Not offered means the evidence sweep read the vendor's documentation and did not find it — hover to see the page it checked. — means no verdict either way. Hover a recorded cell to read its evidence and source; a cell with no source says so, and each cell says whether an AI pass or a person set the grade.
Sources · 84 pages on the vendors' own sites
Act-On · 48
A/B & Multivariate Testing — act-on.com/product/email-marketingAd Targeting / Retargeting — act-on.com/product/martech-stack-integratio…Agent Interface (MCP / Tool API) — developer.act-on.com/reference/api-overviewAI Assistant / Copilot — act-on.com/product/analytics-reportingAI Send-time / Channel Optimization — act-on.com/product/artificial-intelligenceAudience Activation / Sync — act-on.com/product/martech-stack-integratio…Audience Segmentation — act-on.com/product/marketing-automationBusiness Intelligence / Reporting — act-on.com/product/analytics-reportingCampaign Management — act-on.com/product/marketing-automationConsent Management (CMP) — developer.act-on.com/reference/get-subscription-opt-o…Consent-aware Profile Management — act-on.com/privacy-policyContact / Account Management — developer.act-on.com/reference/get-contacts-from-the-…Conversational (Chat / WhatsApp / RCS) — act-on.com/product/act-on-insiteConversational AI / Virtual Agents — act-on.com/product/act-on-insiteCross-channel Coordination — act-on.com/product/marketing-automationCustomer Data Platform — act-on.com/learn/news-press/act-on-data-lakeData Enrichment — act-on.com/learn/news-press/act-on-data-lakeData Quality / Validation — developer.act-on.com/reference/ingestfileData Unification / Profile Stitching — act-on.com/product/martech-stack-integratio…Dynamic Content Assembly — act-on.com/product/email-marketingEmail Deliverability — act-on.com/product/email-marketingEmail Delivery — act-on.com/product/email-marketingEvent Routing — act-on.com/product/martech-stack-integratio…Event Stream Ingestion — developer.act-on.com/reference/upload-custom-eventsFirst-party Data Onboarding — developer.act-on.com/reference/ingestfileForm Capture & Progressive Profiling — act-on.com/product/website-and-landing-page…Funnel / Conversion Analysis — act-on.com/product/analytics-reportingGenerative AI (Content) — act-on.com/product/artificial-intelligenceIdentity Resolution / ID Graph — developer.act-on.com/reference/get-contact-in-the-act…Journey Orchestration — act-on.com/product/marketing-automationLifecycle Management — act-on.comMarketing Attribution (MTA/MMM) — act-on.com/product/analytics-reportingMarketing Email — act-on.com/product/email-marketingMulti-channel Messaging — act-on.com/product/multichannel-marketingPaid Social Activation — act-on.com/product/martech-stack-integratio…Predictive Scoring / Propensity — act-on.com/learn/news-press/act-on-launches…Privacy Compliance (GDPR/CCPA) — act-on.com/privacy-policyReal-time Analytics — act-on.com/product/analytics-reportingReal-time Profile API — developer.act-on.com/reference/get-contact-in-the-act…SMS / MMS — act-on.com/PricingSuppression List Management — developer.act-on.com/reference/send-a-messageTransactional Email — developer.act-on.com/reference/send-a-messageTrigger-based Automation — act-on.com/product/marketing-automationVisitor Identification — act-on.com/product/marketing-automationWeb Personalization — act-on.com/product/website-and-landing-page…Web SDK — act-on.com/product/marketing-automationWebhook Relay — act-on.com/product/martech-stack-integratio…Workflow Automation — act-on.com ZEPIC · 36
Agentic AI / Autonomous Agents — zepic.com/pricingAI Assistant / Copilot — help.zepic.com/support/solutions/articles/51000…Audience Activation / Sync — help.zepic.com/support/solutions/articles/51000…Audience Segmentation — zepic.com/product/segmentationCampaign Management — help.zepic.com/support/solutions/articles/51000…Computed Traits / Aggregations — help.zepic.com/support/solutions/articles/51000…Contact / Account Management — help.zepic.com/support/solutions/articles/51000…Conversational (Chat / WhatsApp / RCS) — help.zepic.com/support/solutions/articles/51000…Conversational AI / Virtual Agents — help.zepic.com/support/solutions/articles/51000…Cross-channel Coordination — help.zepic.com/support/solutions/articles/51000…Customer Data Platform — zepic.com/product/customer-360Data Access Control — help.zepic.com/support/solutions/articles/51000…Data Enrichment — help.zepic.com/support/solutions/articles/51000…Data Unification / Profile Stitching — zepic.comDynamic Content Assembly — help.zepic.com/support/solutions/articles/51000…Email Delivery — zepic.com/product/email-marketingEvent Stream Ingestion — help.zepic.com/support/solutions/articles/51000…Form Capture & Progressive Profiling — help.zepic.com/support/solutions/articles/51000…Funnel / Conversion Analysis — help.zepic.com/support/solutions/articles/51000…Generative AI (Content) — help.zepic.com/support/solutions/articles/51000…Identity Resolution / ID Graph — help.zepic.com/support/solutions/articles/51000…Journey Orchestration — zepic.com/product/customer-journeysLifecycle Management — help.zepic.com/support/solutions/articles/51000…Marketing Email — zepic.com/product/email-marketingMulti-channel Messaging — zepic.com/product/customer-journeysPredictive Scoring / Propensity — zepic.com/product/zenie-aiPrivacy Compliance (GDPR/CCPA) — zepic.com/dpaProduct Recommendations — zepic.com/product/email-marketingReal-time Analytics — help.zepic.com/support/solutions/articles/51000…Real-time Audience Qualification — zepic.com/product/customer-experience-plat…Real-time Profile API — help.zepic.com/support/solutions/articles/51000…SMS / MMS — zepic.com/product/sms-automationTransactional Email — help.zepic.com/support/solutions/articles/51000…Trigger-based Automation — help.zepic.com/support/solutions/articles/51000…Visitor Identification — help.zepic.com/support/solutions/articles/51000…Web SDK — help.zepic.com/support/solutions/articles/51000… Choose Act-On if you need
On Act-On's record, not on ZEPIC's
- Business Intelligence / Reporting
- Pricing
- From $900 per month
Choose ZEPIC if you need
On ZEPIC's record, not on Act-On's
Same jobs on record. Decide on price, and on how each connects to what you already run — drop both onto a canvas to see it.
- Pricing
- Usage-based
Act-On vs ZEPIC — FAQ
What is the difference between Act-On and ZEPIC?
Both are Customer Engagement Platform tools. Act-On's record includes Business Intelligence / Reporting, which ZEPIC's does not; the two records cover the same jobs. The matrix above shows 84 of 85 recorded cells citing the vendors' own documentation.
Is Act-On or ZEPIC better?
Neither is universally better — it depends on your stack. Choose Act-On if you need Business Intelligence / Reporting; choose ZEPIC if its strengths matter more. Map both against your actual requirements rather than a generic feature count.
How do Act-On and ZEPIC compare on price?
Act-On: From $900 per month. ZEPIC: Usage-based. Check each vendor's page for current rates.
Free stack audit
Before you choose Act-On or ZEPIC, check what your stack already covers
Teams usually find the overlap is not where they expected. Name the tools you run and the Instant Stack Audit maps which ones duplicate capability — inside Customer Engagement Platform and across the rest of the stack.
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Act-On or ZEPIC? Decide in your stack's context.
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