Salesforce Data Cloud (Data 360) 
Zeotap Composable CDP Salesforce Data Cloud (Data 360) vs Zeotap Composable CDP
A side-by-side Customer Data Platform comparison of Salesforce Data Cloud (Data 360) and Zeotap Composable CDP — capability coverage, pricing, and stack fit, with every recorded cell citing the vendors' own documentation. No referral fees; the data is ours.
Catalog verdict
Overlapping — These overlap, and plenty of teams deliberately run both.
They both aim to build unified profiles and activate audiences, but Zeotap’s warehouse-native approach and reverse-ETL/consent footprint differs from Data Cloud’s Salesforce-centric real-time profile and activation model.
Drafted by an AI model and accepted into the catalog; overlap verdicts are not all checked by hand.
Switching is a project, not a swap. A judgement, not computed from the capability data.
Capability comparison
21on one record only
22on both
| Capability | Salesforce Data Cloud (Data 360) | Zeotap Composable CDP | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| On one record only 21 | |||||||||||||||||
| First-party Data Onboarding | — | Core First-party Data OnboardingCore Audiences converts offline customer data to digital format and connects it with online activity. docs.zeotap.com/articles/segment-customer/audien… ↗ 15 Sept 2026 · AI-evaluated | |||||||||||||||
| Real-time Profile API | Core Real-time Profile APICore Real-time data graphs provide real-time profiles and profile-based processing. help.salesforce.com/s/articleView ↗ 15 Sept 2026 · Verified by hand | — | |||||||||||||||
| Reverse ETL | — | Core Reverse ETLCore Integrate Sources and Destinations convey customer data from connected systems to external platforms. docs.zeotap.com/articles/integrate-customer/inte… ↗ 15 Sept 2026 · Verified by hand | |||||||||||||||
| Semantic Layer | Core Semantic LayerCore Data 360 provides a Semantic Layer for semantic models. help.salesforce.com/s/articleView ↗ 15 Sept 2026 · AI-evaluated | Not offered Semantic LayerNot offered Documentation index checked for a governed metrics and measures layer. docs.zeotap.com/llms.txt ↗ Checked · 3 of 3 passes | |||||||||||||||
| Ad Targeting / Retargeting | Supported Ad Targeting / RetargetingSupported Data 360 activates segments to advertising platforms. help.salesforce.com/s/articleView ↗ 15 Sept 2026 · AI-evaluated | — | |||||||||||||||
| Agent Interface (MCP / Tool API) | Supported Agent Interface (MCP / Tool API)Supported Data 360 exposes Connect APIs for programmatic query and operation. help.salesforce.com/s/articleView ↗ 15 Sept 2026 · AI-evaluated | — | |||||||||||||||
| Agentic CDP / Autonomous Orchestration | Not offered Agentic CDP / Autonomous OrchestrationNot offered The documented Marketing Agent requires review and completion in the segmentation or activation canvas. help.salesforce.com/s/articleView ↗ Checked · 2 of 3 passes | Supported Agentic CDP / Autonomous OrchestrationSupported Agentic Decisioning describes autonomous execution based on customer intent. zeotap.com/platform/ai-powered-insights ↗ 15 Sept 2026 · AI-evaluated | |||||||||||||||
| AI Governance & Guardrails | Supported AI Governance & GuardrailsSupported Data 360 stores generative AI audit data and supports masking and governance policies. help.salesforce.com/s/articleView ↗ 15 Sept 2026 · AI-evaluated | Not offered AI Governance & GuardrailsNot offered Documentation index checked for AI policies, model inventories, prompt guardrails, and approval workflows. docs.zeotap.com/llms.txt ↗ Checked · 2 of 3 passes | |||||||||||||||
| AI Send-time / Channel Optimization | Supported AI Send-time / Channel OptimizationSupported Data 360 stores Einstein Send Time Optimization predictions. help.salesforce.com/s/articleView ↗ 15 Sept 2026 · AI-evaluated | Not offered AI Send-time / Channel OptimizationNot offered Documentation index checked for send-time, channel-propensity, and frequency optimization. docs.zeotap.com/llms.txt ↗ Checked · 3 of 3 passes | |||||||||||||||
| Cross-device Matching | — | Supported Cross-device MatchingSupported Audiences connects online activities across devices to a single identifier. docs.zeotap.com/articles/segment-customer/audien… ↗ 15 Sept 2026 · AI-evaluated | |||||||||||||||
| Marketing Email | Supported Marketing EmailSupported Data 360 can power email activities through Marketing Cloud Engagement journeys. help.salesforce.com/s/articleView ↗ 15 Sept 2026 · AI-evaluated | — | |||||||||||||||
| Mobile SDK | Supported Mobile SDKSupported The Web and Mobile App Connector collects data from mobile applications. help.salesforce.com/s/articleView ↗ 15 Sept 2026 · AI-evaluated | — | |||||||||||||||
| Pipeline Orchestration | Supported Pipeline OrchestrationSupported Data 360 flows chain ingestion, segmentation, activation, identity resolution, and calculated insight processes. help.salesforce.com/s/articleView ↗ 15 Sept 2026 · AI-evaluated | Not offered Pipeline OrchestrationNot offered Documentation index checked for DAG scheduling, dependencies, and data-pipeline monitoring. docs.zeotap.com/llms.txt ↗ Checked · 2 of 3 passes | |||||||||||||||
| Product Recommendations | Supported Product RecommendationsSupported Data 360 predictive models can drive personalized recommendations in Salesforce Personalization. help.salesforce.com/s/articleView ↗ 15 Sept 2026 · AI-evaluated | — | |||||||||||||||
| Push Notifications | Supported Push NotificationsSupported Data 360 can power MobilePush activities through Marketing Cloud Engagement journeys. help.salesforce.com/s/articleView ↗ 15 Sept 2026 · AI-evaluated | — | |||||||||||||||
| SMS / MMS | Supported SMS / MMSSupported Data 360 can power SMS activities through Marketing Cloud Engagement journeys. help.salesforce.com/s/articleView ↗ 15 Sept 2026 · AI-evaluated | — | |||||||||||||||
| Trigger-based Automation | — | Supported Trigger-based AutomationSupported Journeys execute event-triggered workflows and destination actions. docs.zeotap.com/articles/orchestrate-customer/jo… ↗ 15 Sept 2026 · AI-evaluated | |||||||||||||||
| Visitor Identification | Supported Visitor IdentificationSupported Data 360 can unify anonymous profiles with known profiles when identity information becomes available. help.salesforce.com/s/articleView ↗ 15 Sept 2026 · AI-evaluated | — | |||||||||||||||
| Web Personalization | Supported Web PersonalizationSupported Salesforce Personalization uses Data 360 data graphs to deliver personalized web content. help.salesforce.com/s/articleView ↗ 15 Sept 2026 · AI-evaluated | Not offered Web PersonalizationNot offered Documentation index checked for native dynamic website content and layout changes. docs.zeotap.com/llms.txt ↗ Checked · 2 of 3 passes | |||||||||||||||
| Webhook Relay | — | Supported Webhook RelaySupported Zeotap Webhook is an API-based real-time Journeys destination. docs.zeotap.com/articles/integrations-master-lis… ↗ 15 Sept 2026 · AI-evaluated | |||||||||||||||
| Workflow Automation | Supported Workflow AutomationSupported Flow Builder creates automated Data 360 workflows. help.salesforce.com/s/articleView ↗ 15 Sept 2026 · AI-evaluated | — | |||||||||||||||
| On both records 22 | |||||||||||||||||
Data collection 3 · graded apart
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Data integration 1 · supported on all
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Identity 2 · all core on 1
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Audience 3 · all core on 2
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Orchestration 1 · graded apart
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Governance 3 · supported on all
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AI & agents 4 · graded apart
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Customer data platform 5 · all core on 2
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Not offered means the evidence sweep read the vendor's documentation and did not find it — hover to see the page it checked. — means no verdict either way. Hover a recorded cell to read its evidence and source; a cell with no source says so, and each cell says whether an AI pass or a person set the grade.
Sources · 65 pages on the vendors' own sites
Salesforce Data Cloud (Data 360) · 37
Ad Targeting / Retargeting — help.salesforce.com/s/articleViewAgent Interface (MCP / Tool API) — help.salesforce.com/s/articleViewAgentic AI / Autonomous Agents — help.salesforce.com/s/articleViewAI Assistant / Copilot — help.salesforce.com/s/articleViewAI Decisioning / Next-Best-Action — help.salesforce.com/s/articleViewAI Governance & Guardrails — help.salesforce.com/s/articleViewAI Send-time / Channel Optimization — help.salesforce.com/s/articleViewAudience Activation / Sync — help.salesforce.com/s/articleViewAudience Segmentation — help.salesforce.com/s/articleViewComposable / Warehouse-native CDP — help.salesforce.com/s/articleViewComputed Traits / Aggregations — help.salesforce.com/s/articleViewConsent Management (CMP) — help.salesforce.com/s/articleViewConsent-aware Profile Management — help.salesforce.com/s/articleViewData Enrichment — help.salesforce.com/s/articleViewData Quality / Validation — help.salesforce.com/s/articleViewData Unification / Profile Stitching — help.salesforce.com/s/articleViewEvent Routing — help.salesforce.com/s/articleViewEvent Stream Ingestion — help.salesforce.com/s/articleViewIdentity Resolution / ID Graph — help.salesforce.com/s/articleViewJourney Orchestration — help.salesforce.com/s/articleViewMarketing Email — help.salesforce.com/s/articleViewMobile SDK — help.salesforce.com/s/articleViewPipeline Orchestration — help.salesforce.com/s/articleViewPredictive Scoring / Propensity — help.salesforce.com/s/articleViewPrivacy Compliance (GDPR/CCPA) — help.salesforce.com/s/articleViewProduct Recommendations — help.salesforce.com/s/articleViewPush Notifications — help.salesforce.com/s/articleViewReal-time Audience Qualification — help.salesforce.com/s/articleViewReal-time Profile API — help.salesforce.com/s/articleViewSemantic Layer — help.salesforce.com/s/articleViewServer-side Tracking — help.salesforce.com/s/articleViewSMS / MMS — help.salesforce.com/s/articleViewVisitor Identification — help.salesforce.com/s/articleViewWeb Personalization — help.salesforce.com/s/articleViewWeb SDK — help.salesforce.com/s/articleViewWorkflow Automation — help.salesforce.com/s/articleViewZero-copy Activation / Data Sharing — help.salesforce.com/s/articleView Zeotap Composable CDP · 28
Agentic AI / Autonomous Agents — zeotap.com/platform/ai-powered-insightsAgentic CDP / Autonomous Orchestration — zeotap.com/platform/ai-powered-insightsAI Assistant / Copilot — docs.zeotap.comAI Decisioning / Next-Best-Action — zeotap.com/platform/ai-powered-insightsAudience Activation / Sync — docs.zeotap.com/articles/integrate-customer/dest…Audience Segmentation — docs.zeotap.com/articles/segment-customer/audien…Composable / Warehouse-native CDP — docs.zeotap.comComputed Traits / Aggregations — docs.zeotap.com/articles/segment-customer/apply-…Consent Management (CMP) — docs.zeotap.com/articles/protect-customer/consen…Consent-aware Profile Management — docs.zeotap.com/articles/protect-customer/proces…Cross-device Matching — docs.zeotap.com/articles/segment-customer/audien…Data Enrichment — docs.zeotap.com/articles/unify-customer/unifyData Quality / Validation — docs.zeotap.com/articles/integrate-customer/best…Data Unification / Profile Stitching — docs.zeotap.com/articles/unify-customer/unifyEvent Routing — docs.zeotap.com/articles/integrate-customer/acti…Event Stream Ingestion — docs.zeotap.com/articles/get-started-guide/creat…First-party Data Onboarding — docs.zeotap.com/articles/segment-customer/audien…Identity Resolution / ID Graph — docs.zeotap.com/articles/unify-customer/unifyJourney Orchestration — docs.zeotap.comPredictive Scoring / Propensity — docs.zeotap.com/articles/segment-customer/predic…Privacy Compliance (GDPR/CCPA) — docs.zeotap.com/articles/protect-customer/proces…Real-time Audience Qualification — docs.zeotap.com/articles/segment-customer/create…Reverse ETL — docs.zeotap.com/articles/integrate-customer/inte…Server-side Tracking — docs.zeotap.com/articles/integrate-customer/impl…Trigger-based Automation — docs.zeotap.com/articles/orchestrate-customer/jo…Web SDK — docs.zeotap.com/articles/integrate-customer/web-…Webhook Relay — docs.zeotap.com/articles/integrations-master-lis…Zero-copy Activation / Data Sharing — docs.zeotap.com What Salesforce Data Cloud (Data 360) adds
On Salesforce Data Cloud (Data 360)'s record, not on Zeotap Composable CDP's
- Real-time Profile API
- Semantic Layer
- Pricing
- From $240 per 1k profiles/year
What Zeotap Composable CDP adds
On Zeotap Composable CDP's record, not on Salesforce Data Cloud (Data 360)'s
- First-party Data Onboarding
- Reverse ETL
- Pricing
- Custom
Salesforce Data Cloud (Data 360) vs Zeotap Composable CDP — FAQ
What is the difference between Salesforce Data Cloud (Data 360) and Zeotap Composable CDP?
Both are Customer Data Platform tools. Salesforce Data Cloud (Data 360)'s record includes Real-time Profile API and Semantic Layer, which Zeotap Composable CDP's does not, while Zeotap Composable CDP's includes First-party Data Onboarding and Reverse ETL. The matrix above shows every recorded cell citing the vendors' own documentation.
Do I need both Salesforce Data Cloud (Data 360) and Zeotap Composable CDP?
Often not — they both aim to build unified profiles and activate audiences, but Zeotap’s warehouse-native approach and reverse-ETL/consent footprint differs from Data Cloud’s Salesforce-centric real-time profile and activation model. The parts that do not overlap: Real-time Profile API, Semantic Layer, First-party Data Onboarding, Reverse ETL. The matrix above shows where the records actually differ.
How do Salesforce Data Cloud (Data 360) and Zeotap Composable CDP compare on price?
Salesforce Data Cloud (Data 360): From $240 per 1k profiles/year. Zeotap Composable CDP: Custom. Check each vendor's page for current rates.
Free stack audit
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