Copper Alternatives
CRM · 8 compared · Updated
Looking to replace Copper? These are the 8 closest CRM alternatives we track, ranked by reviewed capability overlap — the closest matches come first.
- Closest match
- Freshsales
- Direct replacements
- 6 of 8
- Pricing
- Free tier available · Custom · Per-seat
- Typical switching effort
- Medium
No referral fees. Ordering is by reviewed capability overlap, not who paid us.
What Copper is, in short
Copper is a Google Workspace-native CRM aimed at small to mid-sized teams that want pipeline structure without heavy admin, particularly when most selling and servicing happens in Gmail. It is strongest for relationship-led sales and services workflows; buyers needing a broader marketing suite or enterprise-grade customisation and governance should compare alternatives carefully.
Copper alternatives compared
Ranked by reviewed relationship first — a tool we've confirmed as a direct replacement outranks one that merely shares capabilities. Tools we've reviewed as complements to Copper are excluded, because running both is not the same as replacing it.
Scroll the table sideways for switching effort and pricing →
| Vendor | Shared capabilities with Copper | Switching effort | Pricing | Also strong in | Compare |
|---|---|---|---|---|---|
 Freshsales 2 core capabilities | Direct replacement Contact / Account Management Sales Pipeline Both are sales CRMs used for managing contacts, pipelines, and sales workflows, and it is uncommon to intentionally keep two CRMs for the same sales team. | Medium | Free tier available | — | vs Freshsales |
 Pipedrive 2 core capabilities | Direct replacement Contact / Account Management Sales Pipeline Both are SMB sales CRMs centered on contact management and pipeline tracking, and running both typically creates duplicate records and reporting. | Medium | Custom | — | vs Pipedrive |
 ZOHO CRM 2 core capabilities | Direct replacement Contact / Account Management Sales Pipeline They are both general-purpose CRMs for contact/account management and sales pipeline, so a single system of record is the normal end state. | Medium | Per-seat | — | vs ZOHO CRM |
 Attio 2 core capabilities | Direct replacement Contact / Account Management Sales Pipeline Both are SMB-focused CRMs for managing contacts, pipelines, and sales workflows, so most teams select one CRM as the single system of record. | Medium | Per-seat | — | vs Attio |
 Microsoft Dynamics 365 Sales 2 core capabilities | Direct replacement Contact / Account Management Sales Pipeline Both are sales CRMs covering the same core objects and pipeline workflows, so most organizations would standardize on one system of record. | High | Custom | — | vs Microsoft Dynamics 365 Sales |
 Salesforce Sales Cloud 2 core capabilities | Direct replacement Contact / Account Management Sales Pipeline Both are full sales CRMs for managing accounts, contacts, and pipelines, and it is uncommon to run two primary CRMs long-term for the same sales team. | High | Custom | — | vs Salesforce Sales Cloud |
 HubSpot 4 core capabilities | Partial overlap Contact / Account Management Sales Pipeline Workflow Automation Copper and HubSpot overlap heavily as CRMs, but HubSpot often sits as a broader marketing + sales suite so some companies keep Copper for sales while using HubSpot for marketing. | Medium | Freemium | Form Capture & Progressive Profiling Workflow Automation | About HubSpot |
 Brevo 5 core capabilities | Partial overlap Contact / Account Management Sales Pipeline Both can cover basic CRM objects and pipelines, but Copper is sales-CRM centric while Brevo is primarily marketing communications and automation, so many teams run Copper for sales and Brevo for campaigns. | Medium | Freemium | Email Delivery Marketing Email | About Brevo |
What to look for in a Copper alternative
Copper’s core capabilities — check each alternative for coverage of these before shortlisting:
- Contact / Account Management
- Sales Pipeline
Copper alternatives — FAQ
What is the best alternative to Copper?
Freshsales is the closest match among the 8 CRM alternatives we track. It shares 2 of Copper’s core capabilities (Contact / Account Management, Sales Pipeline). Both are sales CRMs used for managing contacts, pipelines, and sales workflows, and it is uncommon to intentionally keep two CRMs for the same sales team. The right choice depends on your existing stack — compare all 8 in the table above.
What should I look for in a Copper alternative?
Copper’s core strengths are Contact / Account Management, Sales Pipeline. Prioritise alternatives that cover the capabilities you actually use, and that integrate cleanly with the rest of your stack — a replacement that doesn’t connect to your warehouse, CDP, or activation tools isn’t really a replacement.
How much do Copper alternatives cost?
Pricing varies — alternatives here range across Free tier available, Custom, Per-seat, Freemium. Check each vendor’s page for current rates.
How hard is it to migrate off Copper?
Across the alternatives on this page, the typical switching effort is medium. Expect to remap configuration and re-verify downstream integrations, but not to rebuild your data model from scratch. The switching-effort column above shows the per-vendor judgement.
Can I compare Copper and Freshsales side by side?
Yes. Drop both onto a canvas in Martech Stack Builder and see how each integrates with your warehouse, CDP, and activation tools — then score them against your actual requirements before deciding.
Copper head-to-head
Deciding between two specific tools? See the full side-by-side capability comparison:
Compare the rest of the field
Evaluating more than one? These follow the reviewed substitute graph rather than the category shelf, so they cross categories where the tools genuinely compete.
Before you replace Copper, check what you already own
Teams usually find the overlap is not where they expected. Name the tools you run and the Instant Stack Audit maps which ones duplicate capability — inside CRM and across the rest of the stack.
Takes about two minutes. Your overlaps and a savings estimate are free — no sign-up. An email address unlocks the costed roadmap.
Browse all CRM vendors
Stack Builder’s CRM page compares every vendor we track in this category, with capabilities, pricing, and a head-to-head for the closest pairs.
View all CRM vendors →Evaluating Copper alternatives? Do it in your stack’s context.
Drop Copper and the alternatives onto a canvas, see how they integrate with what you already have, and score them against your actual requirements — not a generic feature list.
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