Salesforce Sales Cloud Alternatives
CRM · 8 compared · Updated
Looking to replace Salesforce Sales Cloud? These are the 8 closest CRM alternatives we track, ranked by reviewed capability overlap — the closest matches come first.
- Closest match
- Microsoft Dynamics 365 Sales
- Direct replacements
- 6 of 8
- Pricing
- Custom · Per-seat · Free tier available
- Typical switching effort
- High
No referral fees. Ordering is by reviewed capability overlap, not who paid us.
What Salesforce Sales Cloud is, in short
Enterprise-grade CRM with strong ecosystem, extensibility, and wide integration coverage for data warehouses and activation tools.
Salesforce Sales Cloud alternatives compared
Ranked by reviewed relationship first — a tool we've confirmed as a direct replacement outranks one that merely shares capabilities. Tools we've reviewed as complements to Salesforce Sales Cloud are excluded, because running both is not the same as replacing it.
Scroll the table sideways for switching effort and pricing →
| Vendor | Shared capabilities with Salesforce Sales Cloud | Switching effort | Pricing | Also strong in | Compare |
|---|---|---|---|---|---|
 Microsoft Dynamics 365 Sales 2 core capabilities | Direct replacement Contact / Account Management Sales Pipeline Both are full sales CRMs used for the same core workflows (accounts, pipeline, forecasting, automation), and most organizations standardize on one. | High | Custom | — | vs Microsoft Dynamics 365 Sales |
 Attio 2 core capabilities | Direct replacement Contact / Account Management Sales Pipeline They are both full CRMs for managing contacts/accounts and sales pipeline, and most orgs will only keep one system of record for deals and forecasting. | High | Per-seat | — | vs Attio |
 Freshsales 2 core capabilities | Direct replacement Contact / Account Management Sales Pipeline They serve the same core CRM job (leads, accounts, pipeline, and sales workflows) so organizations typically select one as the sales system of record. | High | Free tier available | — | vs Freshsales |
 Pipedrive 2 core capabilities | Direct replacement Contact / Account Management Sales Pipeline Both are full sales CRMs used for the same core job (accounts/contacts, pipeline, automation, reporting), and companies typically standardize on one system of record for sales. | High | Custom | — | vs Pipedrive |
 ZOHO CRM 2 core capabilities | Direct replacement Contact / Account Management Sales Pipeline Both are end-to-end CRMs for managing contacts, pipelines, and sales workflows, and it is uncommon to keep two primary CRMs for the same sales org. | High | Per-seat | — | vs ZOHO CRM |
 Copper 2 core capabilities | Direct replacement Contact / Account Management Sales Pipeline Both are full sales CRMs for managing accounts, contacts, and pipelines, and it is uncommon to run two primary CRMs long-term for the same sales team. | High | Free tier available | — | vs Copper |
 HubSpot 4 core capabilities | Partial overlap Contact / Account Management Sales Pipeline Workflow Automation They duplicate CRM and sales automation capabilities, but it’s common to run Salesforce as the CRM system of record while HubSpot is used for marketing and lightweight sales tooling. | High | Freemium | Form Capture & Progressive Profiling Workflow Automation | About HubSpot |
 Brevo 5 core capabilities | Partial overlap Contact / Account Management Sales Pipeline They overlap on CRM basics (contacts and pipeline), but Brevo is often used for marketing/transactional messaging while Sales Cloud is a full sales CRM system of record. | High | Freemium | Email Delivery Marketing Email | About Brevo |
What to look for in a Salesforce Sales Cloud alternative
Salesforce Sales Cloud’s core capabilities — check each alternative for coverage of these before shortlisting:
- Contact / Account Management
- Sales Pipeline
Salesforce Sales Cloud alternatives — FAQ
What is the best alternative to Salesforce Sales Cloud?
Microsoft Dynamics 365 Sales is the closest match among the 8 CRM alternatives we track. It shares 2 of Salesforce Sales Cloud’s core capabilities (Contact / Account Management, Sales Pipeline). Both are full sales CRMs used for the same core workflows (accounts, pipeline, forecasting, automation), and most organizations standardize on one. The right choice depends on your existing stack — compare all 8 in the table above.
What should I look for in a Salesforce Sales Cloud alternative?
Salesforce Sales Cloud’s core strengths are Contact / Account Management, Sales Pipeline. Prioritise alternatives that cover the capabilities you actually use, and that integrate cleanly with the rest of your stack — a replacement that doesn’t connect to your warehouse, CDP, or activation tools isn’t really a replacement.
How much do Salesforce Sales Cloud alternatives cost?
Pricing varies — alternatives here range across Custom, Per-seat, Free tier available, Freemium. Check each vendor’s page for current rates.
How hard is it to migrate off Salesforce Sales Cloud?
Across the alternatives on this page, the typical switching effort is high. Expect to re-implement instrumentation, rebuild audiences or tests, and run both tools in parallel during cutover. The switching-effort column above shows the per-vendor judgement.
Can I compare Salesforce Sales Cloud and Microsoft Dynamics 365 Sales side by side?
Yes. Drop both onto a canvas in Martech Stack Builder and see how each integrates with your warehouse, CDP, and activation tools — then score them against your actual requirements before deciding.
Salesforce Sales Cloud head-to-head
Deciding between two specific tools? See the full side-by-side capability comparison:
Compare the rest of the field
Evaluating more than one? These follow the reviewed substitute graph rather than the category shelf, so they cross categories where the tools genuinely compete.
Before you replace Salesforce Sales Cloud, check what you already own
Teams usually find the overlap is not where they expected. Name the tools you run and the Instant Stack Audit maps which ones duplicate capability — inside CRM and across the rest of the stack.
Takes about two minutes. Your overlaps and a savings estimate are free — no sign-up. An email address unlocks the costed roadmap.
Browse all CRM vendors
Stack Builder’s CRM page compares every vendor we track in this category, with capabilities, pricing, and a head-to-head for the closest pairs.
View all CRM vendors →Evaluating Salesforce Sales Cloud alternatives? Do it in your stack’s context.
Drop Salesforce Sales Cloud and the alternatives onto a canvas, see how they integrate with what you already have, and score them against your actual requirements — not a generic feature list.
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