Freshsales Alternatives
CRM · 8 compared · Updated
Looking to replace Freshsales? These are the 8 closest CRM alternatives we track, ranked by reviewed capability overlap — the closest matches come first.
- Closest match
- Copper
- Direct replacements
- 6 of 8
- Pricing
- Free tier available · Custom · Per-seat
- Typical switching effort
- Medium
No referral fees. Ordering is by reviewed capability overlap, not who paid us.
What Freshsales is, in short
Freshsales is a mainstream sales CRM for SMB and mid-market teams that need contact/account data, deal pipelines, and sales activity tracking with straightforward setup. It suits organisations prioritising time-to-value and cost control, especially when standardising on Freshworks, but it is less compelling for highly customised enterprise reporting and governance-heavy deployments.
Freshsales alternatives compared
Ranked by reviewed relationship first — a tool we've confirmed as a direct replacement outranks one that merely shares capabilities. Tools we've reviewed as complements to Freshsales are excluded, because running both is not the same as replacing it.
Scroll the table sideways for switching effort and pricing →
| Vendor | Shared capabilities with Freshsales | Switching effort | Pricing | Also strong in | Compare |
|---|---|---|---|---|---|
 Copper 2 core capabilities | Direct replacement Contact / Account Management Sales Pipeline Both are sales CRMs used for managing contacts, pipelines, and sales workflows, and it is uncommon to intentionally keep two CRMs for the same sales team. | Medium | Free tier available | — | vs Copper |
 Pipedrive 2 core capabilities | Direct replacement Contact / Account Management Sales Pipeline Both are sales CRMs centered on managing contacts, deals/pipelines, and sales workflows, and companies typically run one primary CRM per sales org. | Medium | Custom | — | vs Pipedrive |
 Microsoft Dynamics 365 Sales 2 core capabilities | Direct replacement Contact / Account Management Sales Pipeline Both are full sales CRMs that serve as the system of record for leads, accounts/contacts, pipeline, and sales workflows. | High | Custom | — | vs Microsoft Dynamics 365 Sales |
 Salesforce Sales Cloud 2 core capabilities | Direct replacement Contact / Account Management Sales Pipeline They serve the same core CRM job (leads, accounts, pipeline, and sales workflows) so organizations typically select one as the sales system of record. | High | Custom | — | vs Salesforce Sales Cloud |
 ZOHO CRM 2 core capabilities | Direct replacement Contact / Account Management Sales Pipeline These are both general-purpose CRMs for the same sales buyer (contacts, pipeline, automation, reporting), so running both is usually redundant. | Medium | Per-seat | — | vs ZOHO CRM |
 Attio 2 core capabilities | Direct replacement Contact / Account Management Sales Pipeline Attio and Freshsales both function as the core sales CRM for contacts, pipelines, automation, and reporting, and running two CRMs for the same sales team is usually unnecessary. | High | Per-seat | — | vs Attio |
 HubSpot 4 core capabilities | Partial overlap Contact / Account Management Sales Pipeline Workflow Automation Both can serve as a CRM for contacts, deals, and sales automation, but HubSpot often expands into marketing/service use cases that lead some teams to keep it even if sales stays on Freshsales. | Medium | Freemium | Form Capture & Progressive Profiling Workflow Automation | About HubSpot |
 ActiveCampaign 5 core capabilities | Partial overlap Contact / Account Management Marketing Email Freshsales can cover basic marketing emails while ActiveCampaign can act as a light CRM, so there is duplication even though one is sales-led and the other is marketing-led. | Medium | Freemium | Email Delivery Campaign Management | About ActiveCampaign |
What to look for in a Freshsales alternative
Freshsales’s core capabilities — check each alternative for coverage of these before shortlisting:
- Contact / Account Management
- Sales Pipeline
Freshsales alternatives — FAQ
What is the best alternative to Freshsales?
Copper is the closest match among the 8 CRM alternatives we track. It shares 2 of Freshsales’s core capabilities (Contact / Account Management, Sales Pipeline). Both are sales CRMs used for managing contacts, pipelines, and sales workflows, and it is uncommon to intentionally keep two CRMs for the same sales team. The right choice depends on your existing stack — compare all 8 in the table above.
What should I look for in a Freshsales alternative?
Freshsales’s core strengths are Contact / Account Management, Sales Pipeline. Prioritise alternatives that cover the capabilities you actually use, and that integrate cleanly with the rest of your stack — a replacement that doesn’t connect to your warehouse, CDP, or activation tools isn’t really a replacement.
How much do Freshsales alternatives cost?
Pricing varies — alternatives here range across Free tier available, Custom, Per-seat, Freemium. Check each vendor’s page for current rates.
How hard is it to migrate off Freshsales?
Across the alternatives on this page, the typical switching effort is medium. Expect to remap configuration and re-verify downstream integrations, but not to rebuild your data model from scratch. The switching-effort column above shows the per-vendor judgement.
Can I compare Freshsales and Copper side by side?
Yes. Drop both onto a canvas in Martech Stack Builder and see how each integrates with your warehouse, CDP, and activation tools — then score them against your actual requirements before deciding.
Freshsales head-to-head
Deciding between two specific tools? See the full side-by-side capability comparison:
Compare the rest of the field
Evaluating more than one? These follow the reviewed substitute graph rather than the category shelf, so they cross categories where the tools genuinely compete.
Before you replace Freshsales, check what you already own
Teams usually find the overlap is not where they expected. Name the tools you run and the Instant Stack Audit maps which ones duplicate capability — inside CRM and across the rest of the stack.
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Browse all CRM vendors
Stack Builder’s CRM page compares every vendor we track in this category, with capabilities, pricing, and a head-to-head for the closest pairs.
View all CRM vendors →Evaluating Freshsales alternatives? Do it in your stack’s context.
Drop Freshsales and the alternatives onto a canvas, see how they integrate with what you already have, and score them against your actual requirements — not a generic feature list.
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