Martech Vendor Directory
466 vendors across 48 categories — compare, then drag them into your stack diagram.
Agentic learning system that continuously experiments with message timing, content, and channel per user instead of…
Wingify (AB Tasty + VWO) experience-optimization platform offering web experimentation, feature experimentation, and…
On-premise-friendly experimentation platform with group-sequential statistics built by ex-Booking.com experimentation…
Acoustic's marketing platform for omnichannel messaging and journey orchestration, audience segmentation and behaviour…
Acquia's marketing automation product, built on the open-source Mautic project: email, segments, campaigns and lead…
Acquia's customer data platform, formerly AgilOne: profile unification, segmentation and predictive models, with…
Acquia's digital asset management product, formerly Widen, for storing, approving and distributing brand and product…
Marketing automation platform for B2B teams: email, landing pages and forms, lead scoring and nurture programmes, with…
Warehouse-native composable CDP for audience building and activation on data that stays in the warehouse. Acquired by…
ActiveCampaign gives you the email marketing, marketing automation, and CRM tools you need to create incredible…
Long-established consumer data and identity company whose Real Identity platform resolves and manages people-based IDs…
Premium EU-hosted server-side GTM platform with monitoring, guided setup, and compliance focus, acquired by consent…
European full-stack advertising platform offering DSP, ad server, DMP, and creative management in a single integrated…
Adjust is a mobile measurement partner (MMP) for app marketers, providing attribution, in-app analytics, SKAdNetwork…
Enterprise digital analytics platform for measuring web, mobile, and cross-channel customer behavior within the Adobe…
Enterprise data management platform (DMP) for building audience segments and activating them across advertising and…
Enterprise cross-channel campaign management platform for orchestrating personalized email, direct mail, SMS, and push…
Adobe's B2C and B2B commerce platform, formerly Magento, run as a managed cloud service or self-hosted, with catalogue…
Cross-channel analytics platform built on Adobe Experience Platform, providing unified customer journey analysis across…
Server-side event forwarding within Adobe Experience Platform Tags, routing events to third-party destinations without…
Adobe's digital asset management product for storing, finding, adapting and delivering images, video and documents…
Adobe's enterprise CMS for building and running websites, with headless and visual authoring and edge delivery.
Enterprise customer experience platform providing unified data ingestion, real-time profiles, identity resolution, and…
Adobe's generative AI models and app for creating and editing images, video and other creative content, available…
Real-time journey orchestration platform built on AEP for delivering personalized 1:1 experiences across email, push…
Enterprise customer data platform built on AEP for unifying customer profiles in real time and activating audiences…
Tag management system within Adobe Experience Platform for deploying and managing marketing and analytics tags across…
Enterprise personalization and A/B testing platform for delivering targeted experiences across web, mobile, and email…
Enterprise marketing work management: request intake, planning, resourcing, creative review and approval, and reporting…
Multi-location advertising platform for franchises and distributed brands to launch localized paid campaigns across…
Data and identity company whose Conexa platform provides portable, bring-your-own-graph identity and onboarding without…
Adverity is a marketing data integration and analytics platform that pulls campaign and business data from many…
Payments platform for enterprise businesses that accepts cards, wallets and local payment methods online, in apps and…
Salesforce's platform for building and running AI agents that act on Salesforce data and workflows in service, sales…
Open-source data integration platform with 600+ pre-built connectors for extracting and loading data from any source to…
Open-source workflow orchestration platform for scheduling, monitoring, and managing complex data pipelines as code…
Mobile-first customer engagement platform specializing in push notifications, in-app messaging, SMS, and mobile wallet…
No-code AI platform aimed at agencies and marketing teams for predictive modeling, forecasting, and AI-assisted…
AI-powered search and discovery API platform enabling fast, relevant search experiences for websites, mobile apps, and…
Retail-focused algorithmic customer engagement platform (RichRelevance + Manthan heritage) for recommendations, search…
Analytics automation platform for visual data preparation, blending, and modeling used widely by marketing and finance…
Amazon's demand-side platform for programmatically buying display, video, and audio ads across Amazon properties and…
AWS managed machine learning service that trains recommendation models on a business's own interaction data and serves…
AWS's managed machine learning platform for building, training, and deploying models, frequently used for in-house…
Scalable cloud email sending service from AWS for transactional and marketing email delivery at low per-message cost.
AI-powered identity resolution platform that unifies customer data from disparate sources into persistent, accurate…
Headless content platform for retail and commerce brands, with visual editing and content delivery via API.
Digital analytics platform for understanding user behavior across web and mobile products through event-based tracking…
Amplitude's experimentation add-on: A/B tests and feature rollouts targeted with the same behavioral cohorts as…
Conversion tracking tool that unifies pixel and server-side conversion data and syncs it to ad networks and affiliate…
AI copywriting platform with predictive performance scoring that estimates how each message variant will convert before…
Distributed event streaming platform designed for high-throughput, fault-tolerant data pipelines. Apache Kafka is the…
Apache Software Foundation customer data platform implementing the OASIS CDP standard for event collection, profiles…
Product adoption platform for building in-app onboarding flows, feature announcements, and user guidance without…
AppLovin provides mobile advertising software for app advertisers and publishers, including user acquisition through…
AppsFlyer is a mobile measurement partner (MMP) for app marketers to attribute installs and in-app events to ad…
Digital asset management and content operations platform for planning, reviewing and governing marketing content.
Marketing-data-infrastructure-as-a-service that gives agencies and martech builders white-label collection, identity…
Intelligent pipeline automation platform that builds, runs, and optimizes ingestion and transformation pipelines with…
Email-address-centric identity vendor offering verification, fraud signals, and email-to-postal/device identity…
Atlan is a data democratization company that helps data teams collaborate frictionlessly.
Enterprise semantic layer providing governed, high-performance metric definitions and OLAP-style querying over cloud…
SMS and email marketing platform for consumer brands, covering subscriber growth, automated journeys and campaign…
Modern CRM built on a flexible data model that adapts to any workflow, with real-time syncing from email, calendar, and…
Attribution (attributionapp.com) is a multi-touch marketing analytics platform designed to help marketers, particularly…
Identity resolution provider with a licensed super-identity graph linking emails, postal addresses, phones, and devices…
AI decisioning platform that chooses the message, offer and timing for each customer and learns from the outcomes.
Tracking-plan management and instrumentation governance tool that keeps event schemas consistent across every…
AWS managed service that matches and links customer records across sources using rule-based, ML, or data-provider…
Amazon Kinesis is a platform for streaming data on AWS, making it easy to collect, process, and analyze real-time data.…
AWS object storage service providing virtually unlimited scalable storage for data lakes, backups, analytics, and…
European consent management platform focused on user-friendly cookie consent experiences with playful UI design and…
Microsoft Azure's massively scalable object storage service for unstructured data, data lakes, backups, and…
Azure Event Hubs is a big data streaming platform and event ingestion service capable of receiving millions of events…
Microsoft's unified analytics service combining enterprise data warehousing, big data processing, and data integration…
Data exchange platform providing identity graph matching, enrichment, and onboarding via a large US consumer…
Hosted commerce platform for B2C and B2B brands with open APIs and headless options. The company behind it now trades…
Google's serverless, fully managed cloud data warehouse for scalable analytics with built-in ML, geospatial analysis…
Predictive AI for e-commerce that scores visitor purchase intent in real time and expands identified audiences for…
Commerce experience platform combining search, merchandising, content management, and customer engagement for…
Bloomreach's headless CMS for commerce sites, with visual page editing for marketers.
Bloomreach's AI-driven commerce search and merchandising product - site search, recommendations and category ranking…
Privacy-first server-side infrastructure (EdgeTag) that restores ad-platform signal using first-party edge tagging…
Packaged CDP that unifies first-party customer data and enables real-time audience segmentation, lifecycle…
Retail marketing platform that turns product catalog and shopper signals into personalized email, site, and paid-media…
Cross-channel customer engagement platform with real-time AI decisioning across email, push, SMS and in-app. Acquired…
Danish website visitor interaction platform for call tracking and contact-option personalisation, routing visitors to…
Branch provides the leading mobile linking platform, with solutions that unify user experience and measurement across…
Digital asset management platform, owned by Smartsheet, for organising, sharing and distributing brand assets.
Social media suite for consumer research and listening, publishing, engagement and influencer marketing.
Cross-channel customer engagement platform for orchestrating personalized messaging across push, email, SMS, in-app…
All-in-one CRM suite with email marketing, SMS campaigns, chat, and marketing automation for small and mid-sized…
Cardlytics-owned identity platform that resolves in-store point-of-sale transactions to identifiable households for…
Brightcove is an enterprise video platform for hosting, managing, publishing, streaming, monetizing, and measuring live…
Enterprise CMS and content operations platform, used widely by publishers and media organisations.
Open-source-core data pipeline framework unifying ingestion, SQL/Python transformation, and quality checks, with data…
Buffer is a social media management platform for creators, small businesses, agencies, and marketing teams to plan…
Digital asset management platform for organising, searching and sharing images, video and brand assets.
First-party data capture platform that collects granular behavioral events and resolves identity in real time without…
Digital asset management platform for brand and product content, with content workflows and integrations into commerce…
Omnichannel content management platform combining digital asset management, product information and content management.
Reverse ETL platform that syncs data warehouse models to 200+ business tools, turning your warehouse into an…
Payments platform for enterprise merchants that accepts cards and local payment methods online and in apps, with…
Data standards platform that enforces naming conventions and taxonomy for campaigns, tracking codes and content…
Privacy platform for consent and preference management, data subject requests and data mapping.
Audience segmentation and identity company (PRIZM heritage) offering onboarding, syndicated segments, and closed-loop…
Anthropic's Claude models, offered through the Claude API and the Claude apps, for text generation, reasoning, analysis…
E-commerce personalization suite for search, recommendations, email, and audiences aimed at mid-market European…
Open-source columnar database optimized for real-time analytical queries on billions of rows, with both self-hosted and…
Cloudflare's edge-based third-party tool loader that runs tags and pixels in Workers instead of the browser for speed…
Visual data transformation platform for Snowflake, Databricks, BigQuery and Fabric that generates optimized SQL through…
Enterprise loyalty platform from Comarch for designing and running points, tier, partner and coalition programmes, with…
European enterprise tag management and data platform combining server-side tag management, consent management, and…
API-first, headless commerce platform: catalogue, cart, checkout and order APIs that brands compose with their own…
Simple, affordable feature-flag service with percentage rollouts and targeting for teams that want flags without…
Product search and discovery platform for enterprise e-commerce that optimizes search, browse, and recommendations…
Contentful is a leading enterprise headless CMS and composable content platform. Its core product is a…
Digital experience analytics platform: journey and zone analysis, heatmaps, session replay and error tracking for…
Contentstack competes primarily in enterprise headless CMS and composable DXP markets. Its core is structured-content…
E-commerce tracking platform that captures conversions server-side from the store backend and forwards complete data to…
Privacy-focused A/B testing and experimentation platform for optimizing web experiences without relying on third-party…
Scandinavian consent management platform providing cookie consent banners, policy management, and compliance tools for…
Consent management platform with automated cookie scanning, providing GDPR and CCPA-compliant consent banners for…
Affordable consent management platform providing cookie consent banners, scanning, and compliance tools for GDPR, CCPA…
Copper competes in the SMB CRM space with an emphasis on Google Workspace-native workflows. In practice it is a…
GTM AI platform that evolved from copy generation into automated go-to-market workflows for content, prospecting, and…
Cross-channel marketing platform that sends email, SMS and mobile app messages from a real-time customer data layer.
Enterprise content management system for omnichannel digital experiences, with headless delivery and visual previews.
AI search and relevance platform providing personalized search, recommendations, and generative answering across…
Universal semantic layer that defines metrics once on top of the warehouse and serves them consistently to BI tools…
Developer-friendly customer engagement platform for building automated messaging workflows across email, push, SMS, and…
First-party data ops platform for SMB e-commerce that collects website events without code and syncs them server-side…
Website visitor identity resolution tool that matches anonymous traffic to contactable profiles for e-commerce…
Account-based marketing platform from Dun & Bradstreet with a B2B customer data platform at its core, matching accounts…
Social media management platform for brands: content planning and publishing, analytics, social listening and community…
Unified data intelligence platform combining a lakehouse architecture, Apache Spark, and AI/ML capabilities for…
Databricks' agentic CDP on the lakehouse - identity, audiences and activation running natively on Databricks. In…
Indian data integration platform offering managed ELT pipelines plus reverse ETL syncs from the warehouse to marketing…
Managed dbt and Airflow platform bundling hosted development environments, orchestration, and ELT into one governed…
Capture once. Command centrally. Connect everywhere. Datafly Signal is a first-party data platform that collects…
Google Cloud's SQL-based data transformation tool for managing ELT pipelines in BigQuery with version control, testing…
Collaborative data science platform where analysts and engineers build data pipelines, ML models, and AI applications…
No-code/SQL hybrid transformation tool for modeling and preparing data directly inside Snowflake.
Enterprise AI platform for building, deploying, and governing predictive and generative models, commonly used for churn…
DatoCMS is a friendly, secure and powerful platform that enables marketer, editorial or developer team to build complex…
Open-source data transformation framework that enables analytics engineers to build, test, and document SQL-based data…
Identity resolution vendor focused on recognizing anonymous website visitors and enriching them for retargeting and…
Developer-focused feature-flag platform (successor to Taplytics) with edge evaluation and experimentation on flags.
European composable CDP that syncs data warehouse audiences to marketing and advertising destinations, with a focus on…
Cloud business intelligence platform with data connectors, transformation, dashboards and app building. Progress…
Hybrid headless content management system with visual editing, deployable as SaaS or self-hosted.
Cross-channel marketing automation platform for email, SMS and web messaging, with a customer data layer and e-commerce…
Open-source content management system used for large and complex websites, extended through community modules.
AI-powered personalization platform delivering individualized experiences across web, mobile, email, and kiosks, now…
IP-targeting ad-tech company that onboards physical addresses directly to household IP addresses for cookieless digital…
Open-source, consent-aware event collection framework (walkerOS) that captures first-party web events declaratively and…
Shopify-focused server-side conversion tracking that captures storefront events and delivers enriched conversions to ad…
Warehouse-native experimentation platform known for rigorous statistics (CUPED, sequential testing), now operating as…
Publicis-owned marketing platform whose CORE ID provides deterministic, person-level identity resolution and activation.
Real-time data movement platform that streams CDC and event data between warehouses and operational systems with…
AI-led experimentation platform that uses evolutionary algorithms to test many experience combinations continuously…
Experian's marketing arm provides consumer identity resolution, data enrichment, and audience activation built on its…
Global audience data onboarding and enablement platform (a Dun & Bradstreet company) connecting offline and online…
Post-purchase survey platform for ecommerce brands that asks customers how they found the brand and feeds the answers…
AI platform for predicting consumer behavior, providing propensity models, customer scoring, and audience enrichment…
Device intelligence platform that assigns highly accurate persistent visitor identifiers for recognizing returning…
Google's mobile and web app development platform providing analytics, authentication, databases, hosting, and cloud…
Google's cross-platform push notification service for delivering messages to iOS, Android, and web apps at no cost.
Enterprise content management system from Crownpeak, a Rezolve Ai company, for hybrid headless websites and commerce…
Fully managed data integration platform that automates ELT pipelines from 500+ sources to cloud warehouses with…
Open-source feature-flag and remote-config platform with A/B testing support, self-hostable or SaaS.
Cross-channel personalization layer for e-commerce covering real-time web content, cart recovery, and open-time email…
Freshdesk is a cloud helpdesk for managing customer inquiries across email, chat, phone, and social channels, with…
Privacy-first event collection and routing platform that captures web/app events and forwards them to analytics and ad…
Freshsales (by Freshworks) competes in the SMB/mid-market sales force automation (SFA) CRM segment. In practice it…
Finnish personalization platform that layers segment-based content, recommendations, and UI changes on top of existing…
E-commerce customer data platform that captures storefront events server-side and routes enriched first-party data to…
Real-time identity resolution API that unifies personal and professional identifiers into privacy-safe person profiles.
We collect data from any source and transform it into automated marketing reports.
Google's Gemini models, offered through the Gemini API, Google Cloud and the Gemini app, for multimodal generation…
Ghost is an open-source publishing CMS for websites, newsletters, memberships, and paid subscriptions. It serves…
Google's advertising platform for search, display, video (YouTube), shopping, and app campaigns, reaching billions of…
Google's event-based analytics platform for measuring user behavior across websites and apps, with free BigQuery export…
Google Cloud's unified object storage service for data lakes, backups, and content delivery with multiple storage…
Free tag management system for deploying and managing marketing, analytics, and advertising tags on websites and mobile…
Google Cloud's unified ML and GenAI platform, commonly paired with BigQuery for predictive audiences and marketing…
Customer service helpdesk for e-commerce brands that brings email, chat, social and SMS into one inbox, with order data…
AI agent platform that automates content and web operations tasks, such as building and updating pages, inside…
xAI's Grok models, offered through the xAI API and the Grok app, for text generation, reasoning and function calling.
Open-source feature flagging and warehouse-native experimentation platform that computes results on the customer's own…
Marketing-focused composable CDP that enables non-technical teams to build and activate audience segments directly from…
Server-side tag management environment that processes and routes events from a cloud server rather than the user's…
Open-source-rooted AI platform (Driverless AI, H2O) for automated machine learning and GenAI apps on enterprise data.
Enterprise marketing automation suite from HCLSoftware for campaign management, real-time offers and journey…
Autocapture analytics platform that retroactively tracks every user interaction without manual instrumentation…
Help Scout is a customer support platform with a shared inbox, live chat/help widget, and a knowledge base. It’s built…
Composable CDP that activates data warehouse models as audiences, syncing to 200+ marketing, sales, and advertising…
BI platform built around an as-code data modeling layer, letting teams define reusable models and metrics that power…
Hootsuite is a social media management platform for planning, publishing, monitoring, engaging, and reporting across…
Behavior analytics platform combining heatmaps, session recordings, and user feedback tools to understand how visitors…
All-in-one CRM platform with marketing, sales, service, and content hubs for growing businesses, known for its free CRM…
HubSpot's CMS and content marketing product: website and blog hosting, AI content tools and memberships, connected to…
HubSpot's separately priced marketing automation hub: email, journeys, forms and campaign orchestration on the HubSpot…
HubSpot Service Hub is a CRM-connected help desk for managing customer inquiries across email, chat, forms, and…
European identity provider whose shared ID5 ID gives publishers and ad platforms a cookieless universal identifier.
imagino competes in the Customer Engagement Platform (CEP) / CDP + journey orchestration space, with a clear…
Marketing data pipeline that extracts, normalises and loads campaign data from advertising and marketing platforms into…
Enterprise data management suite whose MDM Customer 360 and matching services provide identity mastering alongside…
Data clean-room / decentralized collaboration platform that matches customer datasets between companies without any raw…
AI-powered customer experience platform for cross-channel personalization, campaign orchestration, and predictive…
Meta's visual advertising platform for reaching users through Stories, Reels, Feed, and Explore with image, video, and…
Low-code data pipeline platform (ex-Xplenty) offering ETL, ELT, CDC, and reverse ETL from one interface.
Shopify-focused testing platform for experimenting on prices, shipping thresholds, offers, and content with…
Digital asset management platform with marketing compliance review and brand guideline tools.
AI-driven website optimization product that continuously personalizes page variations per visitor, acquired by Webflow…
AI-first customer service platform combining live chat, help desk, proactive messaging, and AI chatbot (Fin) for…
Cross-channel customer engagement platform for orchestrating personalized messaging across email, push, SMS, in-app…
AI messaging-optimization platform (formerly Phrasee) that generates, tests, and personalizes brand-safe marketing copy…
Generative AI platform for marketing teams producing on-brand copy and content with brand-voice controls and campaign…
Gain clarity on the audience journey with privacy-compliant first-party data.
Open-source real-time event collection and data pipeline platform for routing behavioral data to warehouses and…
Onsite messaging and conversion-optimization platform using visitor intelligence for targeted promotions, banners, and…
Kaltura provides enterprise video hosting, live streaming, webinars, virtual classrooms, video portals, and OTT video…
Experimentation and AI personalization platform spanning web, full-stack, and feature experimentation with strong…
Privacy-enhancing identity exchange that uses cryptoidentity matching so partners can link and onboard records without…
End-to-end data operations platform with extractors, transformations, and writers that push warehouse data back into…
Privacy automation platform providing consent management, data subject rights, and data mapping with programmatic…
Digital asset management platform, formerly Digizuite, now part of KeyShot, with strong integrations into Microsoft and…
E-commerce marketing automation platform specializing in email and SMS with deep Shopify integration, behavioral…
Klaviyo's separately billed customer data platform tier: profile unification, identity and predictive analytics on top…
Loyalty technology and strategy company that designs, runs and measures enterprise loyalty programmes on its own…
Mobile measurement and attribution platform for app installs and in-app events, with fraud prevention and media…
Kontent.ai competes in the enterprise headless CMS and composable digital-experience platform market. It is principally…
Enterprise feature-management platform for controlled releases, targeting, and experimentation on feature flags.
Customer data platform with built-in journey orchestration, used mainly by banks, insurers and other regulated…
Customer data platform for retail and consumer brands that unifies transaction and engagement data for segmentation…
B2B advertising platform offering sponsored content, messaging, and lead generation with professional demographic and…
Email testing and analytics platform: previews across email clients, pre-send checks, collaboration and engagement…
Server-side data connector for Shopify and subscription commerce that fixes revenue and identity tracking into GA4, ad…
Live chat software for customer service and sales on websites, from the company Text.
Email-based identity and advertising platform that uses hashed email addresses as the durable identifier for…
Data connectivity platform providing identity resolution, audience onboarding, and privacy-safe data collaboration for…
Google Cloud's enterprise BI platform using LookML for governed data modeling, providing self-serve analytics, embedded…
Data collaboration and identity company whose Panorama ID provides a privacy-conscious cookieless identifier and…
Loyalty and rewards platform for ecommerce brands, with points, tiers, referrals and on-site loyalty pages, integrated…
Customer data platform, now positioned as a decision engine, that composes with cloud warehouses and applies ML-driven…
Real-time personalization and omnichannel campaign platform for mid-size retailers, combining CDP, loyalty, and…
Email marketing and automation platform for small businesses, offering campaign creation, audience management, landing…
Developer-focused email delivery API from Sinch for sending, receiving, and tracking transactional and bulk email at…
Modern Email Delivery Platform for developer & product teams. Fast delivery. High inboxing rates. 24/7 expert support.…
Visual workflow automation platform connecting apps and services through drag-and-drop scenarios with advanced data…
Visual, cloud-native data transformation and pipeline platform for Snowflake, Databricks, and the major warehouses.
Privacy-focused, open-source tag management system bundled with Matomo Analytics, offering full data ownership with…
Customer experience platform that collects feedback from surveys, contact-centre conversations, reviews and digital…
Cloud digital asset management platform for enterprises, built on Microsoft Azure.
Asian-headquartered packaged CDP focused on real-time customer data unification, segmentation, and activation for…
Media intelligence platform for news and social monitoring, social listening, publishing and influencer management.
Merkle's identity and data platform providing a person-based ID graph, enrichment, and clean-room-friendly activation…
Omnichannel communications platform providing SMS, WhatsApp, voice, and chat APIs for customer engagement and business…
One warehouse-native platform to unify data, activate audiences, and engage customers.
Meta's advertising platform spanning Facebook, Instagram, Messenger, and Audience Network with advanced audience…
Enterprise server-side event routing platform that processes customer events in your own cloud infrastructure for…
Metricool is a social media management platform for creators, brands, agencies, and businesses. It combines…
Microsoft Clarity is a free behavioral analytics tool for websites and mobile apps, combining session recordings…
Robust CRM suited to organizations standardized on Microsoft; strong automation and reporting with broad integration…
Microsoft Fabric is a SaaS analytics platform combining a SQL data warehouse with a unified lake (OneLake) for BI and…
Open-source AI agent workspace and model router that connects to business data and routes work across multiple LLM…
Warehouse-native product analytics platform that runs queries directly on your data warehouse, providing funnel…
Product analytics platform for tracking user behavior, measuring engagement, and understanding conversion with…
MoEngage is an internet company that features cloud-based marketing services for consumer businesses.
Payments platform for European businesses that accepts cards, wallets and local payment methods such as Bancontact…
Enterprise personalization platform for e-commerce covering testing, individualized experiences, and product…
Document-oriented NoSQL database providing flexible schema design, horizontal scaling, and Atlas managed cloud service…
The Magic Behind Your Marketing Movable Ink activates data into personalized content in any customer touchpoint.
Enterprise customer data platform with real-time data quality, identity resolution, and audience management for…
Microsoft's enterprise relational database management system for transactional workloads, with SQL Server on-premise…
AI agent for B2B GTM teams that generates personalized customer-facing assets such as ABM pages, deal rooms and pitch…
Open-source relational database and the world's most popular database for web applications, powering WordPress…
Open-source workflow automation platform with a visual editor, self-hosting option, and code-level flexibility for…
Data collaboration and commerce platform that lets companies buy, sell, and onboard data with standardized identity…
Open-source data integration platform from Apache for automating data flows between systems with visual dataflow…
API-first personalization and experimentation engine for headless CMS stacks, acquired by Contentful and sold as…
Commerce experience platform delivering product recommendations, personalized content, search, and merchandising for…
No-code predictive analytics tool that lets business users train and deploy churn, LTV, and lead-scoring models in…
Reinforcement-learning decisioning that picks the offer, message, channel, timing and frequency for each customer, and…
Snowflake-native sync platform that runs data activation as a Snowflake Native App so data never leaves the customer's…
CRO platform combining A/B testing, surveys, segmentation, and RFM-based customer analytics for e-commerce.
Developer-friendly push notification and in-app messaging platform offering free unlimited push delivery with…
Enterprise privacy management platform providing consent management, data discovery, DSAR automation, vendor risk, and…
OpenAI's GPT models, offered through the OpenAI API and the ChatGPT app, for text generation, reasoning, embeddings and…
OpenText's enterprise web content management system, the successor to TeamSite, available in the cloud, on-premises or…
Optimizely's content management system (formerly Episerver), available as SaaS or PaaS, with visual and headless…
Optimizely's web experimentation product: visual and code-based A/B and multivariate testing with audience targeting on…
Onsite personalization and conversion tool for popups, embedded content, and website A/B testing targeted at SMB…
CRM marketing platform that segments customers, orchestrates campaigns across email, SMS, push and web, and measures…
Oracle's cross-channel campaign management product for B2C marketers: email, SMS, push and web journeys built on a…
Privacy platform combining consent management, data privacy monitoring, and vendor risk scoring to simplify compliance…
Privacy-first HIPAA-compliant CDP built for US healthcare marketers, combining first-party data collection, identity…
We build software that empowers organizations to effectively integrate their data, decisions, and operations.
Guest engagement suite for restaurant brands from PAR, built around Punchh Loyalty, with offers, marketing, ordering…
Development and orchestration workspace for dbt projects with an IDE, scheduling, CI, and cost observability.
PayPal's merchant payments: PayPal Checkout for accepting PayPal and card payments on a website, and Braintree…
Decision-intelligence platform delivering packaged AI applications for pricing, inventory, and customer intelligence…
No-code predictive analytics platform that enables business teams to build ML models for churn, LTV, and conversion…
Pega is the enterprise AI software company for mission-critical work that helps organizations Build for Change® with…
All-in-one data platform for mid-market teams with connectors, a built-in warehouse, SQL transformation, and data…
Product experience platform combining product analytics, in-app guides, user feedback, and session replay to drive…
Enterprise AI that generates and optimizes marketing language using a decision-model trained on message performance…
Website, email, and product-recommendation personalization suite using behavioral and CRM data with a broad rule and…
Piano's subscription product (formerly Piano Activation) for publishers and media companies: paywalls, offers, audience…
Visual discovery advertising platform for reaching users with high purchase intent through promoted pins, shopping ads…
Sales-focused, lightweight CRM that’s easier to operate than HubSpot and generally more budget-friendly for core…
Privacy-focused web and app analytics from Piwik PRO, with hosting options in the EU and consent-aware data collection.
Privacy-focused tag management system bundled with Piwik PRO Analytics Suite, offering EU-hosted deployment and full…
Lightweight reverse ETL platform for syncing data warehouse models to business tools with a focus on simplicity and…
Advanced open-source relational database known for extensibility, standards compliance, and robust support for complex…
Open-source product analytics platform bundling event tracking, session replay, feature flags, A/B testing, and surveys…
Microsoft's business intelligence platform for creating interactive dashboards, reports, and data visualizations with…
Dutch privacy-first CDP focused on first-party data unification, consent management, and GDPR-compliant customer data…
Data-sharing infrastructure that lets B2B software companies sync product data directly into their customers'…
Privacy tool that scans application code and websites to map how personal data flows, and flags risks against privacy…
AI search visibility platform that tracks how answer engines such as ChatGPT and Perplexity mention and cite a brand…
Content management system from Progress Software for building and managing websites, with personalisation and analytics.
Visual-plus-code data transformation platform that compiles drag-and-drop pipelines to open Spark/SQL code.
Web and app push notification platform, used mainly by publishers to bring readers back.
Qlik provides cloud and on-premises analytics, data integration, data quality, and AI tools for enterprise teams. Its…
Experience management platform for customer, employee and market-research surveys, feedback programmes and text and…
Digital analytics platform that captures web and app sessions to quantify friction, replay sessions and alert on…
Ibexa-owned personalization and customer-data vendor providing web/email recommendations and merchandising with a…
Shopify-native personalization engine for cross-sells, upsells, smart carts, and post-purchase offers.
Recommendation-engine-as-a-service API that powers real-time personalized product, content, and media recommendations.
Reddit Ads is a paid social advertising platform for reaching audiences through Reddit communities, interests…
Customer data platform with identity resolution, data quality and cross-channel orchestration, sold to enterprises that…
AWS's cloud data warehouse for petabyte-scale analytics with columnar storage, massively parallel processing, and deep…
Cloud-native master data management platform that unifies customer records into a governed Customer 360 with API access.
Resend is an API-first email delivery platform for developers, supporting transactional email, marketing broadcasts…
ELT platform with built-in reverse ETL and orchestration, now part of Boomi's data integration portfolio.
European identity graph and data-onboarding provider. Acquired Zeotap's third-party audience data business (2025)…
Open-source, warehouse-native customer data platform for event collection, identity resolution, and audience activation…
Rybbit is an open-source, cookieless web and product analytics platform for teams that want privacy-focused traffic…
Salesforce's commerce platform for B2C and B2B storefronts, with order management and point of sale, connected to the…
Loyalty programme management on the Salesforce platform: points, tiers, partners, referrals and real-time offers…
Enterprise marketing automation platform from Salesforce for email, mobile, social, advertising, and journey…
Salesforce's marketing analytics platform (formerly Datorama) that collects and harmonises campaign and media data…
Enterprise-grade CRM with strong ecosystem, extensibility, and wide integration coverage for data warehouses and…
Salesforce Service Cloud is a customer support CRM for managing cases, knowledge, and digital channels in a unified…
Product experience management (PXM) platform that keeps product content in one governed record and syndicates it to…
Sanity competes in the enterprise headless CMS and composable content-platform market. Its core is a hosted real-time…
SAP's cloud product for business intelligence, planning and predictive analytics, also available inside SAP Business…
SAP's managed data platform that brings SAP application data, Datasphere, SAP HANA Cloud and SAP Databricks together…
SAP's enterprise B2C and B2B commerce platform, formerly Hybris, with product content management, pricing, a composable…
SAP's customer identity and access management product (formerly Gigya): registration and login, profile storage, and…
Omnichannel customer engagement platform for retail and ecommerce, with prebuilt lifecycle tactics. Acquired by SAP in…
Enterprise marketing platform from SAS for planning, segmenting, orchestrating and measuring customer journeys across…
AI-powered marketing measurement and attribution platform that repairs attribution signal lost to ITP, ad blockers, and…
IP-based data onboarding and audience platform (Smart Zones) that matches offline data to digital audiences without…
Developer-focused entity resolution engine, embeddable as an API/library, that matches people and organizations across…
Enterprise loyalty and customer engagement platform for points, tiers, offers and promotions. Capillary Technologies…
Hosted commerce platform for direct-to-consumer and B2B brands: online storefront, checkout, product catalogue, orders…
A/B testing platform purpose-built for Shopify themes and templates, with AI-suggested test hypotheses.
Conversational AI agent platform that handles customer service conversations on chat and voice for consumer brands.
Agentic marketing platform on its own CDP, with AI agents that build audiences and run cross-channel campaigns from…
Mobile attribution and marketing analytics platform that joins install attribution with cost and ROI reporting across…
Real-time decisioning and personalization product (ex-Boxever) within Sitecore's composable DXP for web and omnichannel…
Sitecore's SaaS content management system, previously sold as XM Cloud and now part of the SitecoreAI platform.
Proxy-based A/B testing platform that runs experiments server-side without JavaScript tags, avoiding flicker and…
Data privacy vault that isolates and protects sensitive customer data (PII, PCI, PHI) through tokenization while…
No-code cloud data platform covering ELT, reverse ETL, backup, and OData access for SMB-to-mid-market teams.
Snapchat's advertising platform for reaching younger audiences through Stories, Spotlight, AR Lenses, and full-screen…
Managed hosting for Snowplow-compatible event pipelines, delivering behavioral data to the customer's warehouse without…
Cloud-native data warehouse with separated storage and compute, enabling elastic scalability, secure data sharing, and…
Open-source behavioral data platform for creating and owning high-quality, granular event data in your own data…
Consent management platform used widely by publishers, supporting GDPR, US state privacy laws and the IAB frameworks…
Spectacle connects ad spend, website activity, product usage and CRM outcomes into one revenue journey — then sends…
Feature-flag and experimentation platform that ties flags to product metrics, acquired by Harness and folded into its…
Spotify Ads is an advertising platform for buying audio, video, display, and podcast campaigns across Spotify and the…
Sprinklr is an enterprise customer engagement platform for managing social marketing, digital customer service…
Sprout Social is a social media management platform for brands, agencies and customer-care teams. It combines…
Next-generation data transformation framework with virtual environments, efficient CI, and incremental computation that…
Digital experience platform with a content management system, search and integrations, used widely by universities and…
StackAdapt is a programmatic advertising and marketing platform for agencies and brands. It manages audience targeting…
Real-time two-way sync between operational databases and CRMs/SaaS tools, letting teams treat Postgres or the warehouse…
The largest managed hosting provider for server-side Google Tag Manager, with power-ups, a CAPI gateway, and…
Product experimentation platform combining feature flags, A/B testing, analytics, and session replay on one event…
Storyblok competes in the enterprise headless CMS and composable content platform market. It stores structured content…
Strapi competes in the headless CMS and composable content platform market. It is fundamentally a Node.js-based content…
Managed streaming CDC platform that moves database changes and events into warehouses and streams in real time as a…
Payments platform for accepting online and in-person payments, running subscriptions and invoices with Stripe Billing…
Video platform for creating personalised and data-driven videos at scale for customer communications.
Open-source Firebase alternative providing PostgreSQL database, authentication, real-time subscriptions, storage, and…
Supermetrics is a marketing data integration platform that pulls campaign and performance data from ad/analytics tools…
Online survey platform for building and distributing surveys and forms and analysing the responses, from individual…
Bidirectional data synchronization and automation platform that unifies and distributes customer data across CRM…
AI video platform that generates presenter-led videos with AI avatars and voices from a script, in many languages.
Enterprise data visualization and analytics platform known for powerful visual exploration, self-serve dashboards, and…
Dutch server-side tagging host offering sGTM infrastructure with prebuilt templates and GDPR-oriented EU data residency.
Social listening and media monitoring platform, part of Hootsuite, covering social networks, news and review sites.
API-first incentives engine for promotions, coupons, loyalty, referrals and gift cards, with a rule builder for…
Real-time customer data platform within the Tealium suite for building unified profiles, creating audiences, and…
Server-side event processing engine within the Tealium suite for collecting, transforming, and routing customer events…
Enterprise tag management system within the Tealium suite for deploying and governing marketing, analytics, and…
Teavaro enables real-time identity resolution and privacy-first data activation to power AI-ready marketing with owned…
Demand-side platform for programmatic advertising across display, video, CTV, audio, and digital out-of-home channels.
Identity and data onboarding company specializing in deterministic matching, with a strong healthcare (HCP/DTC)…
Social advertising platform for creating, managing, and optimizing campaigns on TikTok's short-form video network.
Entity resolution engine that unifies customer records across systems using deterministic and probabilistic matching in…
Open-source customer data platform with graphical automation flows for collecting, transforming, and routing customer…
DACH-market tracking and attribution platform using cookieless server-side collection to reconstruct customer journeys…
Dutch server-side tracking product for Shopify that enriches events with product data and identifiers before sending…
The industry is automating the production of answers without fixing the data underneath, but an agent can't reliably…
Finnish server-side tracking tool that replaces GTM with a managed first-party tracking pipeline feeding ad platforms…
Data privacy platform automating consent management, data subject requests (DSRs), and regulatory compliance across the…
TransUnion's marketing identity suite (built on its Neustar acquisition) offering identity resolution, audience…
Enterprise customer data platform combining data collection, unification, segmentation, and activation with machine…
RWS's content platform combining a web CMS with structured component content management, often used for multilingual…
Analytics and attribution platform for e-commerce brands, combining store, ad platform and pixel data into one…
Identity and data-onboarding provider offering mobile-centric identity graphs and match services for ad tech and brands.
Privacy management platform providing consent management, data inventory, and regulatory compliance automation for…
TwentyThree is the leading European player in video software. We are the video marketing platform companies upgrade to…
Cloud communications platform providing APIs for SMS, voice, video, email, and WhatsApp messaging at scale.
Customer data platform with 400+ pre-built integrations for real-time data collection, identity resolution, and…
Cloud-based email delivery platform for transactional and marketing emails with deliverability tools and analytics.
Enterprise GenAI content platform for creating personalized, brand-consistent marketing text and imagery at scale.
Open-source CMS built on Microsoft .NET, with a hosted cloud offering and a headless option.
Landing page builder for marketing teams, with templates, A/B testing, AI traffic routing and lead-capture forms, for…
Enterprise AI platform whose Zero Data AI Cloud includes the CDP Agent built on the acquired ActionIQ architecture.
Open-source feature-management platform focused on private, self-hosted flag evaluation at enterprise scale.
Product adoption platform for building in-app onboarding flows, feature tours, checklists, and surveys without code.
Email deliverability platform from Validity (formerly Everest): inbox placement testing, sender reputation monitoring…
Consumer identity and intelligence platform (built from the Infutor acquisition) providing identity resolution…
Vidyard is a business video platform for go-to-market teams, combining video recording, hosting, personalized video…
Vimeo is a video marketing and communications platform for creating, hosting, managing, publishing, and analyzing…
Cloud communications platform (CPaaS) offering APIs for SMS, voice, video, and messaging channels for business…
API-first promotion and loyalty engine for coupons, discounts, gift cards, referrals and loyalty programmes, embedded…
Voyado operates as a retail CX/engagement suite spanning two adjacent spaces: (1) retail CRM + marketing automation +…
Predictive LTV and growth platform that forecasts user value early and feeds those predictions to ad platforms for…
Full-stack optimization suite from Wingify covering web and server-side A/B testing, personalization, behavior…
UK-based experimentation suite offering A/B, multivariate, and server-side testing with hands-on managed service…
Danish data platform combining ELT, SQL transformations, and reverse ETL in a single product aimed at lean data teams.
No-code two-way sync between tools like Airtable, Notion, Webflow, HubSpot, and Postgres for operations teams.
Digital adoption platform that adds in-app guidance, walkthroughs and analytics on top of web applications.
With WhatsApp, you'll get fast, simple, secure messaging and calling for free, available on phones all over the world.
Wistia is a video marketing platform for creating, hosting, distributing, and measuring branded video, webinars, and…
Open-source content management system and the most widely used platform for websites and blogs, extended through themes…
Automattic's managed enterprise WordPress platform: hosting, security and support for large WordPress sites.
Payment processing for enterprise merchants, now part of Global Payments, that accepts cards and local payment methods…
Enterprise generative AI platform with its own Palmyra models, used by marketing organizations for governed, on-brand…
Performance marketing platform that recognises website visitors through its identity network and sends triggered email…
X Ads is a paid-social advertising platform for businesses, agencies, and app marketers. It supports campaign creation…
Data orchestration platform built on top of the modern data stack, combining ingestion, transformation, and activation…
Ecommerce retention platform for loyalty and referral programmes and for product reviews and user-generated content…
No-code automation platform connecting 6,000+ apps with workflow triggers, actions, and conditional logic for business…
Customer service platform combining ticketing, live chat, knowledge base, and AI-powered support automation for…
AI-powered Customer Data Platform focused on first-party data: deterministic identity resolution, unified profiles, and…
Warehouse-native, composable deployment of the Zeotap CDP. Builds unified customer profiles, segments, and…
Customer engagement platform combining CDP, marketing automation, and AI-driven campaigns for mid-market B2C businesses.
Marketing platform combining a proprietary identity graph with omnichannel activation across email, paid media and…
Open-source ML-powered entity resolution library for deduplication and record linking across large datasets.
All-in-one CRM platform with sales automation, marketing, customer service, and analytics for small to mid-market…
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Category deep-dives
Each category page compares every vendor in it, with alternatives and head-to-heads.
- Customer Engagement Platform 44
- Personalization 44
- Identity Resolution 42
- Customer Data Platform 37
- AI & Machine Learning 31
- Experimentation 31
- Data Integration 29
- Analytics & BI 26
- Content Management System 26
- Advertising 25
- Campaign Performance 20
- Data Transformation 20
- Reverse ETL 20
- Event Router 19
- Server-side 19
- Data Onboarding 18
- Tag Management 16
- Consent Management 14
- Customer Support 11
- Data Governance 11
- Digital Asset Management 11
- Email Delivery 11
- CRM 10
- Loyalty & Promotions 10
- Social Media Management 9
- Data Warehouse 8
- Video Marketing 8
- Commerce & Payments 7
- Composable CDP 7
- Commerce Platform 6
- Messaging 6
- Operational Database 6
- Workflow Automation 6
- AI Content Generation 5
- Event Streaming 5
- Foundation Models 5
- Push Notifications 5
- Voice of Customer 4
- Activation 3
- Cloud Storage 3
- Digital Adoption 3
- Experience Analytics 3
- Marketing Work Management 3
- Site Search & Discovery 3
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